what a read lol

reddit.com/r/WeAreTheMusicMakers/comments/s7vgda/should_be_working_but_instead_heres_an_entire

I should be working right now but I thought I would share this with you guys.

At the start of this year I heard about UK artist PinkPantheress via a BBC article. She had just won the Radio One "Sound of 22." The interview with her and her music immediately set off my bullshit detector, which is pretty finely tuned at this point. (The 'Sound of' award has been called out for bullshit for decades)

The spiel is simple, and you've probably heard it before. "She's just this mysterious young girl making music in her bedroom and she's blowing up!" The first alarm was that this girl is apparently 'mysterious' and the article claimed that she didn't like showing her face, yet she's doing a sit down face to face on camera interview within months of "blowing up." That 'mystery' didn't last long huh.

Then I heard her music, which is highly produced, mixed and mastered. This girl is 20 years old. She's at Uni in London... studying FILM. In between working at a shop and playing football. I'm sure most of you producers would probably smell the bullshit here yourselves. There's no way this girl is capable of these productions all by herself at just 20 years old without any formal training and living a Uni life - nobody is.

So I do some digging.

I find her old SoundCloud, it's R&B. Another red flag. Her music is dreamy drum and bass pop. So not only is this girl a 20 year old dr dre at Uni but she also mastered an entire genre in a few months. Now, the press and the Label can lie all they want about this girl being 'self made' but they have to reveal writing and publishing credits, so here's the list of personnel on her mixtape.

en.wikipedia.org/wiki/To_Hell_with_It#Personnel

Jesus, how many engineers do you need lol. Made in a bedroom huh?

She also claims to "just write short songs." This, is bullshit. They targeted Tik Tok to break her, so they made the songs purposefully short form.

She was signed by Parlophone in April last year. The heads of Parlophone said that "We feel our label has always been for the different kind of artists out there, and she's the real deal." In reality, after a little digging, I was able to find out that she was picked up by a data collection tool which prompted them to sign her. This is what A&R is today guys. It's a person sat in a chair picking their nose scrolling twitter waiting for a bot to detect a spike in trending traffic.

Finding any name associated with her music was difficult, probably because they used ghost producers/writers under NDA's, but eventually I found a Guardian article which gave me some names. Adam F (that'll be where the D&B came from then) and Mura Masa.

One of her singles was able to get into the UK top 5 after being sampled by UK Drill rapper Central Cee. (Don't worry I've never heard of him either) Central Cee's record label is listed as... Central Cee. It has literally no presence online. This happens sometimes when Indie artists want to do distribution deals with Majors. So I google 'Central Cee Parlophone' and the first thing that comes up is an article from Music Week announcing that Central Cee has just signed a distribution deal with Warner... In April, the same month she was signed. Parlophone's parent company is Warner.

At the end of the year Coldplay are in the Radio 1 live lounge and they cover her song. That's nice of them! Oh wait...they're signed to Parlophone too! What a coincidence!

Then a Daily Mail article came out. Turns out this girls parents house is worth £500,000 and she even rubs shoulders with Kenya's High Commissioner to the UK, who hilariously slipped up and revealed her real name. twitter.com/MEsipisu/status/1458740848288489476 Imagine being called Posh by a High Commissioner lol.

Now I certainly don't think that being rich means you can't be an artist, but this is now starting to sound like Rebecca Black 'Friday' s***. it also gives some insight into the out standing piece of information. How did this girl trigger that data collection tool in the first place?

In the same article there was a throwaway line, which I can't find any more information on. The line is "Her strategy of following 1000 people every hour payed off." Her Tik Tok profile is only following 23 people. PinkPanteress' songs were also used by some of the biggest Tik Tok accounts which helped skyrocket her growth on the platform. This stinks of a Music marketing company, not dissimilar from Burstimo who used to post on this very sub.

Hmmm

Burstimo are in London... I mean, I'm not saying it's them specifically but this is exactly what these companies do and there's a few of them.

If you want to know what Burstimo do just scroll literally any of these artists. burstimo.com/our-work Basically artificially inseminating the market using influencers and manipulating algorithms and social media platforms to break artists.

So there you have it guys. That's what makes a 'star' in 2022. Can't wait for her album to drop and her singles to be in heavy rotation on Radio 1 whilst every critic calls her a "Cultural phenomenon" and the "voice of a generation."

I don't have anything against this young girl. I'm sure she's perfectly nice and deserving of a career. But I DO have a problem with these methods. I'm sure this means nothing to some of you, but to me, this is basically Big Brother George Orwell s***, but instead of some authoritarian political party, our entire arts and culture are heavily curated by rich marketing c***s in London and LA who push heavily manufactured illusions.

You can justify this s*** till the cows come home, but at the end of the day you can't escape the unavoidable truth. IT'S NOT. REAL. It's lies. Smoke and mirrors, and it leaves a bad taste in my mouth.

Anyway, I'll leave you with a quote from the woman herself in that Guardian article.

"I thought every artist was an Industry Plant or something, These people weren't ever like me, just a student or normal person. I was a bit naive, I think" - PinkPantheress

Aren't we all love. lol.

What a read

That I will not be reading

I'm investing in PinkPantheress stocks right now, she's destined for the top #ad

Ktt calls every upcoming artist a plant to be fair

I couldn't care less about whats going on behind the scenes just give me good music thnx

Whenever Zoomers discover something they think no one else has ever heard of it before.

Disgusting, pretentious and pathetic write up full of thinly-veiled jealous rage, no surprise this is a Reddit post

I find her old SoundCloud, it's R&B. Another red flag.

“There's no way this girl is capable of these productions all by herself at just 20 years old without any formal training and living a Uni life - nobody is.” lol

Wait till they find out what samples are

Reddit

The first alarm was that this girl is apparently 'mysterious'

well there you go, that’s your issue. This kind of music, I mean how many times can we say it - you’re not hearing it in the barbershops. You don’t hear it outside!!

pasta for days

this could literally be a post on KTT and no one would bat an eye

Didn't she show up on this board herself and said she wasn't a plant lol?

I thought yall would eat this s*** up, but since it's reddit yall want to pretend that you're better than them lol

@NeonBuddy u gotta respond bro

Dude acting like to hell with it got MBDTF production. You can make this s*** in ya bedroom WITH A BOX OF SCRAPS

I get it but

You literally don't have to listen to the music.

Or if you do like the music.. enjoy... what's the problem?

no, no KTT2 member has the attention span to type something that long

He tried to warn us…God, why didn’t we just listen?!?

Tik Tok in a nutshell.