TLDR in comments
McDonald’s is making its way into the metaverse by registering for 10 trademarks in the virtual space.
The filing was noted by Trademark attorney Josh Gerben who tweeted that McDonald’s had submitted the trademark applications on 4 February.
One of the trademark applications was for ‘operating a virtual restaurant featuring actual and virtual goods’ and ‘operating a virtual restaurant online featuring home delivery’.
The American fast-food chain has not overlooked Non-Fungible Tokens (NFTs) either, filing trademarks for ‘virtual food and beverage products’ as well as ‘downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens’.
This would enable the restaurant chain to provide ‘downloadable multimedia files’ for artwork, audio and video files, and nonfungible tokens (NFT).
McDonald’s also included its McCafe brand in its metaverse trademark application. One of the applications was for the brand to be able to offer entertainment services ‘namely, providing online actual and virtual concerts and other virtual events’.
This would enable the branded virtual destination to host sponsored concerts or appearances by celebrities who are fast embracing the world of experiential NFTs.
These virtual concerts supposedly eliminate geographical barriers and pandemic restrictions that prevent fans from seeing their favourite acts perform while vastly reducing the cost of touring. Most recently, Paris Hilton hosted a NYE party in the metaverse.
McDonald’s is not alone in its efforts to enter the metaverse. Just last week, the American bakery-cafe chain, Panera Bread, submitted a similar trademark application for a virtual restaurant and cafe chain called ‘Paneraverse’.
Similar to McDonald’s, Panera Bread has also filed trademarks for downloadable content and NFTs, virtual food and beverage items, and virtual facilities where users can congregate.
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when they put too much mayo on your virtual mchicken
Which metaverse is this? Cuz the fb one is def not happenin after their last earnings call.
I was waiting on this and you delivered
Edit: TLDR
Mcds filed trademarks for:
operating a virtual restaurant featuring actual and virtual goods
operating a virtual restaurant online featuring home delivery
virtual food and beverage products
downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens
(virtual) McCafe to offer entertainment services ‘namely, providing online actual and virtual concerts and other virtual events’
Panera Bread is creating a Paneraverse similar to McDonald’s
they can do this with everything and they will. virtual malls
they can do this with everything and they will. virtual malls
Virtual life section is gonna smell nuts
Who tf would want to waste their time with this s***
Rich niggas looking for clout
funny but actually accurate