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  • 8J6 🤴🏼
    Updated Jul 7, 2023

    McDonald’s Celebrates Grimace


    McDonald's x Ye Super Bowl Commercial


    McDonald’s Enters the 'Metaverse'

    TLDR in comments

    McDonald’s is making its way into the metaverse by registering for 10 trademarks in the virtual space.

    The filing was noted by Trademark attorney Josh Gerben who tweeted that McDonald’s had submitted the trademark applications on 4 February.

    One of the trademark applications was for ‘operating a virtual restaurant featuring actual and virtual goods’ and ‘operating a virtual restaurant online featuring home delivery’.

    The American fast-food chain has not overlooked Non-Fungible Tokens (NFTs) either, filing trademarks for ‘virtual food and beverage products’ as well as ‘downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens’.

    This would enable the restaurant chain to provide ‘downloadable multimedia files’ for artwork, audio and video files, and nonfungible tokens (NFT).

    McDonald’s also included its McCafe brand in its metaverse trademark application. One of the applications was for the brand to be able to offer entertainment services ‘namely, providing online actual and virtual concerts and other virtual events’.

    This would enable the branded virtual destination to host sponsored concerts or appearances by celebrities who are fast embracing the world of experiential NFTs.

    These virtual concerts supposedly eliminate geographical barriers and pandemic restrictions that prevent fans from seeing their favourite acts perform while vastly reducing the cost of touring. Most recently, Paris Hilton hosted a NYE party in the metaverse.

    McDonald’s is not alone in its efforts to enter the metaverse. Just last week, the American bakery-cafe chain, Panera Bread, submitted a similar trademark application for a virtual restaurant and cafe chain called ‘Paneraverse’.

    Similar to McDonald’s, Panera Bread has also filed trademarks for downloadable content and NFTs, virtual food and beverage items, and virtual facilities where users can congregate.

    Share your thoughts below

  • Feb 11, 2022

    Cyberpunk is a subgenre of science fiction in a dystopian futuristic setting that tends to focus on a "combination of lowlife and high tech", featuring futuristic technological and scientific achievements, such as artificial intelligence and cybernetics, juxtaposed with societal collapse or decay.

  • Feb 11, 2022

    Sir this is a meta McDonald’s

  • ghosting ®️
    Feb 11, 2022

    when they put too much mayo on your virtual mchicken

  • AR15 🥇
    Feb 11, 2022

    Which metaverse is this? Cuz the fb one is def not happenin after their last earnings call.

  • 8J6 🤴🏼
    OP
    Feb 11, 2022
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    edited
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    1 reply

    I was waiting on this and you delivered

    Edit: TLDR

    Mcds filed trademarks for:

    • operating a virtual restaurant featuring actual and virtual goods

    • operating a virtual restaurant online featuring home delivery

    • virtual food and beverage products

    • downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens

    • (virtual) McCafe to offer entertainment services ‘namely, providing online actual and virtual concerts and other virtual events’

    • Panera Bread is creating a Paneraverse similar to McDonald’s

  • Feb 11, 2022

    gunna amazed by metaverse mcdonalds

  • Feb 11, 2022
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    2 replies

  • Feb 11, 2022

  • Feb 11, 2022
  • Feb 11, 2022

    MeTa Vurss aintv the future brah.

    Dumbass

  • Feb 11, 2022
    Ronin

  • Feb 11, 2022

  • Feb 11, 2022

    going to a real McDonald’s and risking exposure to coronavirus

  • Feb 11, 2022

    Are there virtual bombs you can buy

  • Feb 11, 2022

    gmod darkrp but dystopian with real life consequences

  • Feb 11, 2022

    i miss darkrp on gmod that s*** was fun as hell

  • Feb 11, 2022
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    1 reply

    This s*** won’t matter when climate change ramps up

  • Feb 11, 2022
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    1 reply

    Who tf would want to waste their time with this s***

  • loading 🧊
    Feb 11, 2022
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    2 replies

    they can do this with everything and they will. virtual malls

  • Feb 11, 2022
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    1 reply
    loading

    they can do this with everything and they will. virtual malls

    Virtual life section is gonna smell nuts

  • Feb 11, 2022
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    2 replies
    loading

    they can do this with everything and they will. virtual malls

  • Feb 11, 2022
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    1 reply
    SHAQUILLE

    Who tf would want to waste their time with this s***

    Rich niggas looking for clout

  • Feb 11, 2022
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    3 replies

    metaverse some dumb s***

  • loading 🧊
    Feb 11, 2022
    internet buddy
    !https://youtu.be/CXFF8Hm6XBo

    funny but actually accurate

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