Universal Music Group has announced a long-term partnership with the Weeknd encompassing recorded music, publishing, merchandise and video, the company has announced

Free him!

Still signing deals?

Why

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Abel Tesfaye to Universal: 'I want more facets'

they'll never let him debut @ #2 again

yikes

mid deal for mid artist

he's one of the most fascinating stories in modern music

here's to hoping the deal he signed gives him creative freedom alongside the money im sure he's gettin

He already owns and will continue owning his masters so not sure why you wouldn't want a deal where the label finances you

He clearly has creative freedom

Makes sense, that's the safest option for an artist. Universal Music are prioritizing him and they are doing a good job with their marketing, so it's a good move instead of going independent

Hilarious L, tf he doing lmao

He should be allowed to go independent atp

multifaceted deal

sounds like a choice

how is this an L

Why would he go independent? Like what is the point when you already own your masters?

On the early handwritten tracklist for Dawn there was language on it that implied he needed the label’s approval for certain songs, that’s why he tried to say it wasn’t real because it kind of exposed that