1. Surprise drop like Beyoncé’s self-titled

2. Teaser non album track- single next week- album week after like Kendrick’s DAMN.

3. SNL Premier (Live Show with the album a week after

4. First single worked for a couple months and then announce a release date a couple months out.

Surprise cuz I have no expectations going in

surprise drops are always goat

depends on the artist

for kanye definitely surprise drop I f***ing hate his bs antics

for someone like The Weeknd or Drake I like the build up and hype

idc as long as they release it

being on ktt2, trailer on a Wednesday, single that Friday, album the following Friday

anticipation threads are always comedy

Surprise drops are goat because you get to see everyone’s reaction at once

Singles are fun when they’re a few weeks or a month before the album. Not every album needs a single tho

1st single flops
2nd single flops

Album gets pushed back for a year

We get a EP that also flops

And then the album 2 years later

My preferred way

Surprise drop is goat. No expectations so you can never be let down

no.4

if i was an artist with a large following i would do that.
i like surprise drops but in the era of streaming where a s***ton of music drops the same day, only a huge artist can get attention on their album without promo

my tinashe avi just made me sad

Diss a bigger rapper for clout then drop an album right in the midst of it

a surprise mother f***er drop

TESTING

I like what 21 did.

Album announcement
Releas artwork
Announce presidential campaign
Announce album
Drop release date
Presidential campaign
Drop song made in 25 minutes
Tweet new recipe concepts & dababy text thread

dropping the album in my dreams so im the only one who can listen to it

my ideal rollout is:
album announced and tracklist shown
leaked 8 years later
leak put on tidal

(Single + )announcement week in advance - drop artwork during week - Thursday tracklist - drop Friday.

Basically SM2 and Astroworld releases. I feel announcing it like a year in advance and than actually dropping all the s*** in a week is the best way to get hype for your project.

either surprise drop or single + artwork with the album dropping a week later

Album announcement, tracklist 1 week later, release 2 weeks later