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  • Oct 26, 2020

    A KIND OF GUISE

    KTT, let me introduce you to my favorite brand out right now, A Kind of Guise. It's a German brand that uses high quality and interesting fabrics (Italian linen, virgin merino wool, lyocell, leather, etc.) to create timeless staple pieces as well as more experimental clothes. If you had to put it into a genre I'd guess it'd be workwear but their looks are unique and the craftsmanship and quality is top notch. They also have a really cool line of sunglasses and other accessories.

    My favorite thing about this brand is their release philosophy. They have a permanent collection and then two seasonal releases that are influenced by an idea or foreign location. They'll travel to that place and shoot their lookbook with locals:

    Spring/Summer 2018: Las Vegas
    Fall/Winter 2018: Himalayas
    Spring/Summer 2019: Indonesia
    Fall/Winter 2019: Little Italy, NYC
    Spring/Summer 2020: Ghana

    Pricing

    AKOG is priced around the midrange. meaning it's gonna be more expensive than a brand like Stussy or Brain Dead and less expensive than Aime Leon Dore or Noah. I'd say it's around the price of Story MFG or Beams Plus. The great thing about AKOG is that it always has seasonal sales where you can get up to 50% off on some items while stock lasts. Pretty sure these come around January and August.

    Stockists & Ordering

    If you live in the states and enter your address on the AKOG site they should give you a discount, which helps because on a large order you might have to pay VAT. so stockists are a good way to go but you probably won't find the same sales. I almost always order direct from their site without problems.

    Today Clothing
    End Clothing
    Ron Herman

    Other Links

    Instagram
    Oi Polloi Interview
    Older High Snobiety Interview

  • Oct 26, 2020
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    edited

    Adidas Collab

    gotta show some love to my favorite release of theirs though, the SS19 Ikat Project:

  • Oct 26, 2020
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    edited

    AW 2020: Global Odyssey Ltd

    'Global Odyssey Ltd. - A collection of myths, legends and merchant tales’. Expect eye-catching checks; cosy flannels; thick, Irish-influenced knitwear; rugged workwear and outerwear made with recycled down-like padding that respects the planet upon which it sails.

  • Oct 27, 2020
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    1 reply

    dummy hard brand just way too expensive

  • Oct 27, 2020
    Shut

    dummy hard brand just way too expensive

    I hear you, but unlike a lot of similarly priced brands, AKOG offers great discounts during their end of season sales

  • proper 🔩
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    2 replies

    let’s hype this brand up until they raise prices and make their clothing unaffordable

  • I’m jk @KoGoYos

  • proper

    let’s hype this brand up until they raise prices and make their clothing unaffordable

    their clothing is probably too grandfathery for this site anyways

  • proper

    let’s hype this brand up until they raise prices and make their clothing unaffordable

    on it 🫡