Well you can get those sort of numbers by going viral. I’ve gotten coverage in some very big blogs and “major coverage” all without PR, but my numbers are still poverty.

A $200 campaign I ran at the company I’m at right now being scrappy got NYT, Good Morning America, NBC, CNN, ABC and national TV daytime coverage with a really good 2 page press release, a great targeted media list and good media contacts. A $25,000+ campaign from another team performed worse than my singular 2 page. Every campaign is different. Depends on price, topic, strategy etc

‘Legit’ doesn’t mean more or less money.

Very true, but your success is definitely an anomaly; I’m speaking - strictly - based on averages and not on anecdotal (I hope you appreciate that)

Fair ig

I’m speaking on averages - not saying it isn’t possible; I am just highlighting realities.

Also, care to share names of your friends?

Nah f*** this my s*** will stay underground with 5 plays on soundcloud and I will get some coke with these 300 bucks

You’re speaking facts. Marketing means way more than the music now. I’ve been struggling to find ideas and new ways to market my music, but its hard to find anything real when there’s a million scams saying they can help market you. I just dropped this and looking for new ways to promote it. youtu.be/pMP5nF40go4

Move to CS

Thanks 🙏🏻 how does that work? is it just the ! in front of the link?

Will check them out later. I’m too broke to spend any money anyway; and - even if I had the money - I prefer letting my music work for itself, and not go spending thousands on PR.

I’m just saying that you risk letting luck play a role on whether or not you have a career or not if you don’t do PR.

You’re signed to DH, and I’m sure you’re aware of what happened to Caleb Steph and Gia Ford; so, even getting lucky by getting signed, you still need money at hand to make things progress

Come on bro

Fair enough, I don’t know the insights - just saying things as I see it as an outsider.

Yeah, it’s 100% luck - even once you get signed: I think the OP of this thread is more geared towards artists that want to remain independent (without a label) while still making “a living” from music

you dont even have to buy that much traffic if you're involved in the culture but if you do all your music in your bedroom and never leave your house and never make friends in the music world your s*** will stay in your bedroom. If people irl f*** with you or your music they'll help you

That’s called networking, which the OP also mentions

Right plus its less of a 'thing' to be an artist amongst friends being that everyone can literally make music now. The idea of the 'wave' is different now and has to be matched online. And even with that.. some niggas tweets do more numbers than their actual music

There are people that post random s*** on Twitter that randomly blows up (500k+ likes) from something that had nothing to do with music; I often see them quickly attaching their soundcloud links into the comments after the fact. Things like that are just luck, plain and simple. Also, not everyone is good at making friends or faking it (when it comes to networking)

Yeah its kinda weird to me
Then you got rappers like Dom Kennedy who get thousand of RTs for every general tweet but the music doesn't reflect those numbers

It is what it is

I still don’t understand why I was used as an example lol. You don’t know what’s going on for me behind the scenes