Adele ain't just throwing s*** at the wall and going back to the drawing board if s*** don't go her way (because it most likely will). The music is damn sure ready and this is the first chess move lol

Rumors are amazing rollouts.

It’s just a fact.

November 19th is pretty much confirmed as her album release date tho

she told me personally after i slid in her dms

The Dawn is delayed

XO fans in shambles

The rumors and billboards with nothing but a number on them were enough to drum up that initial hype tho fam. This is not like the other niggas I see you criticizing for this, that's all I'm saying lol.

Taylor Swift moving her release date confirmed it

JewelXO

taylor ducking the adele smoke

If that number doesn’t include a release date soon hype will die down.

oh shizzle

Alot of ppl ducking.

I love your commitment

You mean like what she did last time

Yea that was the most fumbled ploy. Hopefully an album wasn't the plan when the first song dropped. Then niggas woulda been piping got of they dropped right after the second single. But they can still pull it off if the next one is fire

this has nun to do with her numbers or anything but man each adele album is boring and i dont see how she is this big

Dead. They not even on the same label. Who snitched from sony and gave her a concrete date.

Crazy that going #1 really means something to artists even to the extent for a rerecording

I f*** with her music but yea don't know how she got so big. Don't even remember her first album been promoted heavy so its crazy how she became popular and it hasn't been replicated. Only other one I can think of is Ed sheeran and Sam Smith and he fumbled after his first album

ed sheeran said artists ask for adele, taylor and drake's release dates so they can avoid them. must be common knowledge within the industry

“We’ve always done it this way”

Not always the best strategy.