Arcteryx was founded in 1989 in Vancouver, BC, by Dave Lane, a mountaineer. The brand started as climbing equipment but soon expanded to jackets and other apparel. Today it is known for making high end goretex outerwear that can keep you dry on the ski slope or on your morning commute.

The brand has always maintained its connection to the outdoor enthusiast community in BC.

the logo and name is taken from the Archaeopteryx which is thought to be the first bird and a trasnitional species that existed between dinosaurs and modern birds. hence the nickname they have earned "deadbird"

Their jackets have a two part name, "Alpha SV" for example. The first part is the model and the second part is the modifier which indicates some changes to the design. In the example "SV" is short for "severe", meaning it is a more robust version of the Alpha jacket. You can read about all the models and modifiers here

arcteryx.com/us/en/help/arc-naming

im gonna go out on a limb and say the atom LT is their most popular jacket. it is a lightweight insulated jacket, they call it a "hoody". it retails for around $300 canadian

the beta and alpha series are also very popular and they are made of lightweight and thick goretex respectively

beta sv retail for $850

alpha sv retail $950

one of my personal favorites is the collab they did with vancouver streetwear retailer livestock the alpha sl pullover

also worth checking out is their sleek Veilance line which is more targeted at urban professionals. they feature no labelling and very minimalist design

veilance navier coat $1150

Ok this hype

ok

Woooooah

Atom LT gang

Super versatile and warm for its weight

in

also the atom lt is probably the most affordable yea. my friend just got one for like 180$ cad on black friday

Nice. Where r u from

vancouver lol he got it from the lasthunt which is good for ca boys

also y'all should check out the urban line (24 i think?). its like veilance but from mainline if that makes sense. my favourite is the frasier jacket because its reminiscent of the margiela 5 zip

Youre from van? f***in eh right buddy

Great OP

Said watch this @debbie

just got this alpha pullover from an outlet a few weeks ago. colors and details are crazy

love

Wavy af

don't see the hype in this brand. All their jackets look ugly

Pictures don’t do the gear any justice. Try it on and get it in hand

@op the atom lt isn’t really a softshell

What would u call it then idk

i've seen them in person. Still ugly

Cooked my ass

Insulated

arcteryx.com/us/en/help/arc-naming
Nomenclature guide @proper

Ok. I will change it