Everyone already knows how lots of artists make a song or two that are good for TikToks (ex: Toosie Slide).

How much of these “TikTok songs” got their polularity from paid promotions? Obviously, a song like Toosie Slide would be popular on that platform without buying any promo because it’s Drake, but are people like Charlie Damelio making bands off labels paying her to dance to these types of songs? Does TikTok get paid to shift the algorithm for these songs?

tiktok was a mistake

Idk bro

i’ll phone kevin mayer and personally ask him just for you OP

Short answer: Yes

music is so f***ed for the foreseeable future its depressing

the tiktokers are definitely making absurd money from labels, yes

I don’t think so

It would be pretty obvious if they were

The biggest creators like Charli do dances to already popular trends/movements, not make new ones with a song no ones heard before

If you see that happen it’ll be pretty obviously paid

*i spend way too much time on TikTok btw

I don’t use TikTok, but I’ve seen the trend of artists going from targeting social media to using money to force themselves into trends on YouTube, IG, Vine, Twitter. Sort of like how they went from making things that were good for memes and s*** to paying popular users to directly force themselves in memes and funny tweets. With TikTok being the biggest new social media platform and music being an even bigger part of it than other ones, I’d be surprised if record labels weren’t itching to do the same on there. I’m sure tons of songs grow on there unintentionally and organically still.

No

To expand

If this were the case people would be paying Twitter to make songs viral too

Pretty much every one of them but most of them make it subtle so the oldhead demographic(stuck in 2015) doesn’t cry

Your a dumbass if you aren’t making your songs tiktok friendly with dope ass catchphrases

Didn’t 300 pay popular twitter users to talk about their artists? I think mineifiwildout talked about this