Quick history:
The story begins in February 1976, when founder Etsuzo S***ara opened a tiny 21-square-meter imported clothing shop called American Life Shop Beams in Tokyo's Harajuku neighbourhood. S***ara hoped the store would offer young people something completely new. The name "Beam" played on the store's ambitions: casting light on quality products from around the world, supporting others as a solid structural unit, leaving customer's with "Beaming smiles".
What is Beams?
Beams Plus 20th Anniversary video
Beams plus - FW 20
Books:
Good reads:
beams.co.jp/special/beamsplus/philosophy/en/vol10
heddels.com/2019/09/beams-close-look-pillar-japanese-style
grailed.com/drycleanonly/beams-master-class
sneakerfreaker.com/features/talking-shop/talking-shop-a-brief-history-of-beams-collaborations
Added more pics and here's some more collabs:
Fred Perry x Beams:
Brain Dead x Reebok x Beams:
Birks x Beams:
Goretex Clarks Wallabees x Beams:
The rizzoli looks so sick
S*** is amazing
I’ll post more from it when I get the time, there’s so much content in it
S*** is amazing
I’ll post more from it when I get the time, there’s so much content in it
Just post every page in the book for the ktt fam
Just post every page in the book for the ktt fam
There’s damn near 300 pages
Anyone else follow their ig for their store in harajuka ?
great inspo
The Life of Smokey the Bear
There’s damn near 300 pages
There’s 365 days in a year.. I’ll take a page a day
(You can have sundays off)
S*** is amazing
I’ll post more from it when I get the time, there’s so much content in it
@jayzcoolie good looks with this thread, you went off
in af