Naming is a big part of the branding process tho, especially fashion

But with Kanye's usage of the Ye, Yeezus etc alias in the past, I'm more surprised he didn't come up with it himself tbh

5 % seems a lot specially considering Ye owns 100 % of it but thinking bout it more, it's Ye's money so I guess he should do whatever he wants, that's how he got so succesful in the 1st place.

didn't he give kim about 20% already?

oh s*** yea, when she turned down the deal to promo some other brand he gave her some percentage of the brand, not sure bout the 20 perc figure though.

Yeah he's not really doing this lol

Can't see Kanye following through lol

Hope Beanie gets something though

Not really lol.

Beans'd tell ya if he wasn't in his feelings

I think Kanye will go through with it but I don't see 5% that's a lot