"A half century after founding the outdoor apparel maker Patagonia, Yvon Chouinard, the eccentric rock climber who became a reluctant billionaire with his unconventional spin on capitalism, has given the company away.

Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe.

The unusual move comes at a moment of growing scrutiny for billionaires and corporations, whose rhetoric about making the world a better place is often overshadowed by their contributions to the very problems they claim to want to solve."

nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html

instagram.com/reel/Cif5qbAjmgi/?igshid=YmMyMTA2M2Y=

actual chad

I'm sure they ain't worried financially for the rest of their lives, but I salute the move.

This is why i judge people who don't exclusively wear Patagonia.

There's nothing wrong with someone being financially secure

Its when someone has more money than it could take to spend in 100 generations is the problem

Shoulda gave it to me

Imagine becoming a reluctant billionaire

nice

!dream actual chad

!dream patagonia money

At least one of them is a good guy?

is what they want you to think

Real

!dream patagonia

I got about 3 men's ferriers from them they valid

Good s***. Love to see a filthy rich person not act like a demon for once.

Is this performative brehs?

cozy clothes and that's all I give a f*** about this brand and its owner's moves

nah he's been bout it fr for a long time

Real