Nah it’s strange fr. Album been in the works for over three years and if this comes out not even a word until the day of (supposedly)? His lack of promo while may having humble intent just makes it kind of boring from a fan perspective

It's likely Drake's single so no one will say anything until he does.

That's who he replied to, yeah?

I mean, if you really think about it, that's how most of his singles have dropped over the years. They're usually announced bare hours before they're available for streaming.

My b

Yeah you’re right. I guess I’m speaking from a place of optimism that this rollout will be engaging and interesting as opposed to here’s the date here’s the cover here’s the album lol

im on my knees for this

yeah, one of the guys (the melodic one).

Oh yeah. I mean, his last rollouts haven't been that eventful. Since Views, it's just a random trailer, some billboards and then the album cover, tracklist and then it drops. Drake is lazy in that regard. He knows fans will support whatever he drops anyways he probably figures he doesn't need to do much in terms of a detailed rollout.

I don't know about them but thanks for clarifying.

Same tbh. I figure Future is due for a new single.

im tired of these features divine

Yeah and it’s a little mundane considering he has access to so many platforms. Sound 42/OVOSR, IG live, access to do any type of interview or podcast, etc. I guess he just wanna let the music breathe on its own but tbh I think the rollout can impact the way the music is received

this track reminds me of uni

Thug and Future renegade

I honestly think Drake is in his let the music do the talking thing he seems to fall into a lot lately.

He didn’t even send wants and needs to radio or shoot a video despite it still being top 5 on streaming 6 months later so I don’t know if he cares anymore bout promotions but I do want a full rollout. Not just here is the music I’m out see you later.

The migos have our way video didn’t even drop and it was supposedly shot also.

that's how you ruin your listening experience for the song before it even reaches your ears.

YESSSS

That's how he's always been but at least during the TML-NWTS eras, he'd do some press. I think after he dropped IYRTITL and did 535K without any promotion, he realized he didn't need promotion for his music to do well.

Even without pushing his singles, he has the best-performing catalog in music. He averages 115-120M streams in the US every week (more than any other artist) without lifting a finger. If he goes an entire year without dropping anything, he'll definitely still be top 5 most streamed acts of any year, probably even top 3.

All of that combined with his general laziness when it comes to promotion is why he doesn't spend a lot of time pushing and promoting his stuff.

You're not alone.

That’s true. I’m a bit worried tho because SH2 was announced on like a Tuesday, and LNCL was announced on a Wednesday. If this is an album single which it should be I wonder why the wait

tbh i don’t think this song will even make the album i think this is still a warm up ting 😭

We'll see what ends up happening. If he doesn't call it a single off the album then everyone just needs to accept the album won't be dropping this year.