This is such meaningless word salad it reads like it was written by ChatGPT
Worse: copywriters
@op Bud Light's VP of Marketing (and the person behind this Mulvaney partnership) is being transitioned out of her job
https://twitter.com/rawsalerts/status/1649576738739953664I guess this is what happens when you make comments alienating your target audience to try and be more inclusive. Super accomplished woman but a swing and a miss here
https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/
Beer Colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney. Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday.
Funnily enough Todd Allen is also super "woke": forbes.com/sites/martyswant/2021/01/25/skipping-the-super-bowl-budweiser-is-donating-its-ad-dollars-to-covid-19-vaccine-awareness-efforts
So they've replaced her for another her lol
I think Bud knows what they're doing
This is such a crazy blow-up over one paid Tik Tok promo and one specially-designed can, a lot of people don't realise the Dylan Mulvaney can in the viral pic was the only one made, it was sent to her as a gift from the company
Wtf I didn’t know it was a 1of1….dumbasses got mad over that
nypost.com/2023/05/05/anheuser-busch-cans-third-party-ad-agency-tied-to-dylan-mulvaney-fiasco
“We need to clarify the facts that this was one camp, one influencer, one post and not a campaign,” the Anheuser-Busch boss said during an earnings call Thursday. Anheuser-Busch also sent a letter to jittery distributors telling them it had cut ties with the firm responsible for the concept that has led to Bud Light sales cratering since Mulvaney last month posted a video on TikTok touting the best-selling beer in the country, multiple sources said.
Anheuser-Busch placed two marketing executives — Alissa Heinerscheid, the vice president of marketing, and her boss, Daniel Blake — on leave last month.
this has got to be the worst “social justice” marketing approach since the Pepsi/Jenner scam, right? i don’t recall how much of a hit they took then, but A-B took a huge L.
Bud light is dumb as bricks. They got no idea about their consumer demographic.
The transition surgery capital of the world is Tehran and beer is illegal in Iran!
Iran got the record for most s***change surgeries because years ago the Ayatollah decided transitioning is less haram than being gay.
Bud light is dumb as bricks. They got no idea about their consumer demographic.
The transition surgery capital of the world is Tehran and beer is illegal in Iran!
Iran got the record for most s***change surgeries because years ago the Ayatollah decided transitioning is less haram than being gay.
fr?
fr?
Yeah, over there you can get it removed if you act a bit zesty.
Hormones are pretty much over the counter anyway. That's why there are a lot of bodybuilders and fem to males in Iran.
The biggest issue our trans women have is the thick beards that's why female to male is more common compared to west; I suppose also you gotta be male to get the sharia privileges over there so that's another incentive to transition for the ladies.
Is it? @Jerry_Seinfeld
Camo
Hahahah this is the worst strategy ever
Both sides are gonna hate on this hard and everyone in between is just going to pick up a different beer to not get involved
The fact the boycotting actually worked
The fact that anti cancel culture peeps went full cancel culture
youll never catch me in public sippin a bud light ever again, we sip dual ipas like my name was dua lipa