"As for merchandise/album bundles, beginning Oct. 9, no further sales of albums can be reported if bundled with merchandise, even if the album and merchandise are available à la carte. Albums scheduled for release on or before Oct. 8 can report sales generated from the bundles, but only through Oct. 8.
Albums slated for release on or after Oct. 9 cannot report any sales generated from a merchandise bundle -- merchandise being defined as anything that is not the album itself, including (but not limited to) clothing, paper goods, accessories, virtual items, concert presale codes, contest entries with No Purchase Necessary entrance options and fan club access."
billboard.com/articles/business/9419979/billboards-new-bundle-chart-rules-start-date

This why absolutely nobody released this week

They can now only ask people if they want to add the album separately to a purchase.

In

In

Travis lost

Kendrick missed the bundle era.

Bundle Lamar would’ve did a milli fw

What’s the price for adding the album on? Regular price or?

Surprised Drake ain’t do it, could’ve gone double platinum fr

Drake shouldve pushed CLB up before this lmao

imagine bundling any album with bape and nike merch. s*** would go diamond

in

good

Bro who gives a f***. Yall care more about sales then the actual f***ing music.

Travis knows the industry too well watch what he does next, that’s my goat

if i was a label executive i would just have physical preorders set up two months in advance that will ship out the week of release. that's how taylor did numbers with her past few releases (excluding folklore).

Never understood why Kanye didn't drop some Yeezys on his site with an album bundled Woulda did 1m even with a random old album

People just don't care about buying albums anymore, that's why labels used bundles so much. People were buying other s*** and involuntarily paying for an album included, that was the only way to get people to 'buy' music.

Now everybody knows streaming >>

They can do preorders and s*** but nobody is buying music anymore. Taylor and her fanbase is special

Damn and black panther had bundles

Bundle my cock and balls with that s***

finally

i disagree, physicals still do quite well bc of the collector's value. obviously streaming will always be dominant, but if you have a dedicated fanbase, you can always give them their money's worth.

Damn.... rip these copy and paste MSpaint t shirts of a square album cover for $30