Came across this while browsing reddit...
reddit.com/r/CameronWinter/comments/1s9fh5g/has_anyone_heard_of_chaotic_good_projects

chaoticgoodprojects.org/narrative-campaigns (nuked after this was posted)

The digital marketing agency behind geese - getting killed, cameron winter - love your miles, lucy bedroque - 2010 justin bieber, jane remover - dancing with your eyes closed and more

"These 3 campaigns were 'Narrative Campaigns' which seems to have involved creating hundreds of fake social media accounts to "control the narrative" around a song or artist.

According to the founders of the company in an interview with Billboard:

"All opinions are formed in the TikTok comments — which is a reminder to us of what we can help with. I don’t know if this will make anyone feel better, but a lot of what we do on the narrative side is controlling the discourse. Most people see a video or something about an album that came out, and that first comment they see becomes their opinion, even when they haven’t heard the whole album. It’s really important for us to make sure we’re ahead of it and controlling that narrative in the direction we want.

...In the past, a label and management team would do a great job getting their artist on SNL or Tiny Desk or Triple J, post it, and then kind of wait — and the comments would come in: terrible cover choice, voice sounds terrible, all that. What we do at Chaotic Good with our management clients is: The second the SNL performance drops at midnight, you should post 100 times saying that was the best performance of the year. The question is how you do that at scale. It takes a lot of work and infrastructure, but controlling the narrative is really, really important."

open.substack.com/pub/elizamclamb/p/fake-fans?r=oh4vb&utm_campaign=post&utm_medium=web

maximumexposureinc.substack.com/p/you-dont-actually-like-the-band-geese

In essence, this digital marketing agency promises virality and uses a bunch of fake social media accounts to push a specific narrative for the artist

looks like they also run fan pages? this is f***in wild

Their billboard interview: billboard.com/video/secrets-to-song-virality-on-tiktok-w-digital-marketing

--

April 14/15/16 update. They have scrubbed s*** off their website and are trying to save face.

!

wired.com/story/geese-chaotic-good-marketing-industry-plant

no paywall link: archive.is/YGNY5

is nothing organic at all?

Very hard to rise organically when the entire world is now in their own niche bubbles listening to exactly what they want to hear and nothing else.

bro i cant believe it

i kept seeing cameron winter and geese on my tl... by like real accounts tho like people i know irl. but i guess the fake accounts be influencing the real accs to post about whatever artist / song

it's f***in crazy

no f***in wonder 2010 justin bieber popped off.

it's not even the best song on the album

Chill on jane…

i was so confused when i read 2010 justin bieber i forgot that was the name of the song

I was like f*** does Never Say Never gotta do w this?

u mean to say that @FKAemj isn't actually real?

im gonna save up some money and hit them up later this year

wonder if they can make my band go viral

tbh this pretty scummy but hardly new
i do remember thinking geese/cameron social media hype was a lil weird and i like the album mind you

some of them are on here

this could be a @hadjigaviota vid

don't think so

Don't forget to stream POMPEII // UTILITY tonight!
pompeiiutility.com
instagram.com/soapmanwun
instagram.com/mikelikesrap

You should sign to Chaotic Good with this fake fan subterfuge
Cuz IRL we know that nobody really f***s with you (blaow)

link not working in op

EC3 was right
control your narrative

This is GEESE

wait they actually took it down

Trust me I was reading this s*** this morning 🤣

i still have a tab open

"The second the SNL performance drops at midnight, you should post 100 times saying that was the best performance of the year."

this got me crine bc this happens across everything

Crazy branding choices if real

they are here