Giordano

11mo

The first 5 years of the 20’s hasn’t given us classics unlike the first 5 years of the 10’s

‘Not Like Us’ is pretty much the only classic song of the 20’s.

pepsi phil

11mo

not really

Andre Jaquet

11mo

Easy to say when ur in the moment dude that’s not true there’s no era where someone in 10 years be like yea there were NO classics here

Perpetual

11mo

I feel hip hop has never been the same since post covid. I remember in the 2010s especially leading up to covid there was so much diversity in music. You had playlist and parties going through so many different artists and styles of hip hop. The "lils" and XXL artists all were "carrying" the wave while the A list artists like the Drakes/Kendricks/Travis'/Futures, etc. still were the foundation to fall back on. Every week felt like there was some sort of new song or project that was coming out from this bucket of new artists as well as each year being sprinkled plenty with these A list artists. Now these new XXL artists are nobodies, the ones before are still holding onto some relevance and the industry is being supported by a few releases a year from these A list artists. Is hip hop really dead in terms of out reach and diversity?

Giordano

11mo

By the time 2015 came we had MBDTF, Take Care, GKMC, Channel Orange, Wolf, Doris, WMWTSO, Yeezus, NWTS, Piñata and that’s just to name a few

What about 20’s? I just think of Donda, GNX and Pray for Paris

MyLeftBrain

11mo

Covid stopped the youth movement that was very big at the time.
The boomers got the youth back in line and the youth movement never got back to what it was.

internet buddy

11mo

What youth movement?

Jbreezyondeck

11mo

Curious as to why you think Covid specifically was the catalyst? I honestly think Covid brought a lot of good to hip hop as we got a lot of good projects, revisited older projects, had versus events etc

Water Giver

11mo

Covid changed many industries.

But yeah, Rap has been down to 40% in total revenue this decade compared to 2010s and labels have been moving away from creating major Rappers. There are also way less hits and top 40 entries after Covid. It is not just a generational thing, the general audience feels overall the same.

Rap would literally not be profitable in the 2020s if it wasnt for Kendrick, Drake, Travis, Future & Tyler. They are legitimately holding the entire industry up on a mainstream and profit level.

Algorithms are shifting from Rap to a degree too. And labels have switched to supporting and finding Country, Electronic and Dancehall artists (n of course Pop but that was always aside Rap). It is not the main priority anymore, but I also don't think HipHop will fully die anytime soon. Although I do think it's going through it's last lap this decade before it fizzles out, like what happened to Rock in the 2000s. If something doesn't change.

On a personal note without all the statistics and label exec interviews jargon - I hate how not caring about the genre and not trying became popular. Before it was only like Uzi saying it to piss people off, but now it's a legit thought literally said out the mouths of most Rappers trying to be purposely mainstream.

And a sidenote: I haven't looked closely at it like with Rap, but RnB seem to be even in a sadder state atm, unfortunately.

halleys comet

11mo

covid,tour money drying up,tiktok,young stars of soundcloud era dying

all added up