They say this Damien Hirst (who is that) made “paintings” of the cover. What does that mean paintings? It’s literally emojis??? Why did Drake need an artist to do that? I’m confused

Pallete swap for the clothes

Emoji shirt is pink regardless of hair and skin color

🤰🤰🏻🤰🏼🤰🏽🤰🏾🤰🏿

Anyone with some good photoshop skills could pull that off tho so I feel you

I know Apple doesn’t own the Unicode, but how was he allowed to use Apple’s design of the emoji for his art? Drake must’ve paid Apple a good amount

Thought the same thing

I have a feeling he might drop custom CLB emojis

Also Apple doesn’t bend over backwards for anyone. You can’t use their designs at all for anything. They’ll hunt you down and make you change them…that’s the only reason why I believe this isn’t the actual cover

He tried to do that thing rich people do where they get dog s*** artwork which is considered high brow in rich circles.

It’s just bad album artwork. No way around it. But it’s official so…

Good point. It would be the perfect cop out to change it too. I can see the headlines now

“Apple blocks Drake’s album cover”

End result being a “last minute” replacement cover or just a blank white cover on some counter Donda s***

Copy paste

I think he will too

😆

Same thing i was wondering when I first seen the cover. This law professor briefly explained here

instagram.com/reel/CTN1o2FJiDp/?utm_medium=copy_link

Another artist:

It’s Drizzy, he makes s*** happen. He’s brought so much money to Apple that I’m sure they’d let him slide especially if there was some kinda of deal about actual CLB emojis

“Apple chose Drake”

It makes sense now. Apple and Drake have been in business for a min now. This is probably something they saw as mutually beneficial

Idk if he had to pay a hefty licensing fee or whatever. But Drake gets what Drake wants. Likely has to make sense for them to do it and in this case they prob see it as a win-win situation promo wise tbh

Yup. Benefits both parties.

As far as the “chose” part a previous tweet of hers was this

So I think she was referencing back to that. I don’t really know who she is But she’s in the industry tho.

Mannn Apple eating off all this s*** behind the scenes

Don’t know why it didn’t hit me until just now but this is all business

The cover, the Faux Kanye beef, the cryptic stuff, this is what an album rollout looks like for a pop superstar in the prime of the streaming/social media era ladies and gentlemen

Kick back and enjoy the show

Drake using apples emojis is actually free marketing for them i wouldnt be surprised if he got to use it for free lol

Lmao y’all really believe that’s the cover?

Lmao you really believe that's not the cover?

Will check back in Friday

It's iconic if you think about it

He did repost this on his story from drakerelated:

instagram.com/p/CTMpS_unl0m/?utm_medium=share_sheet

Then this too talking about the licensing but I wonder if this was the second thing hirst made for him bc tbh that first pic with the windows would be a fire cover

instagram.com/p/CTN5MTiJAZ1/?utm_medium=copy_link

Hirst is a firm believer that execution is less important than the idea. That’s why he had his assistants do all his pieces

The second post is from a company called PlayLab. They’re a design firm that works in a bunch of different spaces. They created Drake’s websites

That second link looks a lot like the layout/format of the drake related website with the studio pic. Could just be an update for the site