an insta post with the release date, then nothing, then a year after that release date an insta post with a new release date, then nothing, then 3 months after the second release date a snippet in insta story, then tell people im close with to post unsubstantiated rumors of me dropping the album in 2 weeks, then an insta post with the new release date, then on that release date nothing and on 23:59 post a tweet with an imessage screenshot where im saying "DROP THE ALBUM NOW", then 4 months later a surprise 28 track album drop with no mixing or mastering, then an insta post announcing the deluxe with big name features in 2 weeks, then 6 months later drop the deluxe without any of those promised features, then 3 years after that start shipping the merch to people who bought it on the surprise drop date
Real
Tbh Yeezus concept was the dopest to me.
I'd rent out areas all around the world and do live performance of one unique song at a time.
Announcement the day of, to create chaos at every location, as fans rush to see the free show.
Of course my songs and production level would be out of this world.
Revolutionary s***, I'll definitely make it a moment
Sell some merch early at these locations at a cheap price compared to the rest of the world. Also some exclusive merch. Crazy merch design.
i jus wanna drop some FIRE music videos with all types of particle effects and s*** like 3-4 videos like jus 1 a week for a month then drop my project to critical acclaim
i dont care if anyone listens to it i jus want a 8+ from pitchfork/fantano i dont even like either of those platforms jus wanna flex on ktt
I liked the DONDA concept with the childhood home; it’d be cool to have merch pop ups at places that were monumental in my life.
Except instead of a show at a stadium, I’d make everyone go down to my old neighborhood for a free show in front of my actual old house that way I have the streets flooded. Wouldn’t probably be possible because it’d be dangerous as hell but would be an insane atmosphere