I wasn't really into hip-hop back when it dropped in 2011, tho I do remember Ni**as in Paris. I have always wondered what the hype would've been like when it dropped. The two biggest artists in the world dropping a proper collab album, would've been insane. I guess something equivalent to this day would be if we got a pablo era Kanye with Drake?

For the guys that do remember that time:

How big was the hype around this album?
What was the fan reception to the album?
How did other rappers react to it?

Side note:

Got this question when I got recommended this video:
youtube.com/watch?v=580DU752gM0

yes maybe so

unequivocally

KTT cultural impact?

It’s a classic album

Biggest collab album of all time

Niggas in Paris
Otis
No church in the wild

Was played a lot

Ye coming off MBDTF to collab with jay z, was pretty huge for rap

WTT redefined what it meant to be cool #Fax

leather shirts, wax jeans, air yeezys, red shoes

Huge influence Hip Hop kinda run from then until maybe 2015 was influenced by it Drake said it best everyone was doing art raps after that s*** eventually got corny

start of kanye making jordans hot again

Probably one of the most fun times in Hip-Hop

What would be the equivalent at this moment right now?
Cole x Kendrick?

Niggas In Paris was f***ing huge. The tour was also pretty big.

Cole isn't either the Ye or the Hov so it wouldnt work.

h&m was revolutionized

Yeah. It seemed like at first it might not too after HAM, how the whole project bounced back with tracks like Otis and Paris shows how culturally strong it was. Those songs still get played today.

It's the bar for mainstream collab projects almost 10 years on and has the biggest Hov/Ye song of the 2010s on it. The tour and the fashion was a big moment too.

A few years ago it would have been Drake and Ye. Maybe Wayne and Drake a bit before that. It's got to be two legends from different generations both still killing it.

There's no proper equivalent in hip hop anymore to 2011 Ye/Hov that I can think of. Which shows how unique the moment was too.

For a brief moment I was considering wearing a leather skirt because of that album

had everyone wanting to wear givenchy

where'd he say that

Of course, these rappers weren’t on maison margiela and givenchy like that before WTT. By 2012 all you heard were high fashion name drops

It was like two of the biggest artists coming together and dropping a crazy ass f***ing album like imagine WATBA but bigger that’s WTT

Movie trailers were never the same after No Church in the Wild.