Weeknd & Dua ushered in the synthpop revival

Now Drake & Beyonce boutta usher in the house/dance revival

(In the mainstream)

You really camped out in an album thread you dislike for almost a week now

Legit saw people on Twitter when this dropped saying Drizzy doesn’t have a “great/good pen”

Literally been through over 10 years of albums, mixtapes and features but people say this s***.

Camped out? Nah I swing by from time to time for a laugh

Can put this album on anytime and just vibe

F*** YOU B****

I think most rap fans genuinely don’t understand what good songwriting is and think that “having a good pen” only extends as far as how many crazy double entendres and punchlines a rapper can come up with.

Drake flexed his songwriting ability on this entire project

Drake's deal is most likely more about UMG retaining the rights to his masters (So Far Gone-Scorpion) for another 10 years than it is about his future projects lol.

People are probably wondering why Drake didn't go independent. Well, even if his masters are worth say $500M, he owns them and then what? Yeah, he makes more money off his music but AT MOST, he averages about $20-25M from his back catalog per year. Instead of that, he leaves it to UMG to own the rights to his back catalog for another 10 years (probably 2019-2029) and the price tag he puts on that is $600M.

UMG knows there's 0 chance they make that money back in 10 years but the deal is less about them profiting and more akin to an NBA Super Max deal than anything else. It's your franchise rewarding you for years of loyalty and performance, regardless of how you perform for the remaining years of your contract. That's why they can only giving a deal like this to someone like Drake (who has always been signed to them and who they've always had a very fruitful relationship with).

It's very likely that by the end of the decade, Drake takes back the rights to the masters of his catalog and does whatever he wants to do with them.

All in all, Drake is making more money from music now than he ever has before.

Not sure if it ever will for me tbh.

As much as I love this album that’s the only one I think is legitimately bad

What’s funny about amazing music other than individuals like yourself struggling to comprehend it?

Back from the dead b****es

The posts stans make kill me, and that doesn't just go for this thread

You know how I know the hate is cap

Niggas here and on twitter/social media still feel the need to explain themselves when it comes to their thoughts on this album almost a week later

If it was really disposable trash the memes would’ve ran their course by now and there would be no real discourse to be had

How do I feel

Once falling back clicks it's so beautiful. I be tryna hit them high notes w him f*** it 🤣 but damn it trips me up Everytime I see somebody comment about Currents. That bed spring sample go up in clubs.

When them bed squeaks click for you, you will have mastered ultra instinct

I love how different falling back is, drizzy on some new s***

What? I love the album lol

Edit lol. Some other poster my bad

Got the “How could I feel” part of falling back on loop in my cranium

Theory: Hyper Masculinity imposed on straight black men within hip-hop culture contributing to the hate for this album and Drake in general

Reach or nah

Ayooo Eric

I think Falling Back is cool but I think there were probably other tracks he could’ve pushed first as a single.