Drake’s long-standing feud with Kendrick Lamar took a dramatic turn at the Super Bowl when Kendrick performed his diss track Not Like Us on one of the biggest stages in the world. With hundreds of millions of viewers watching, Kendrick didn’t hold back, doubling down on allegations that have been central to their beef—accusing Drake of predatory behavior. The performance sent shockwaves through the industry, escalating tensions between the two rap heavyweights.

Adding fuel to the fire, Universal Music Group (UMG), Drake’s own label, has been accused of backing Kendrick’s attacks despite their ongoing legal battle with Drake. The rapper has now taken to social media, demanding justice and calling out UMG for what he sees as a betrayal. As the drama unfolds, fans and industry insiders are left wondering—will Drake retaliate, or is this battle reaching a breaking point?
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