I think he made it pretty clear on iceman that he wants out the label infrastructure
If it’s true that he’s fully recupd that 400m for them a while back then he’s just leaving bread on the table
Drake has spent the better part of his career creating an ecosystem that allows him to play outside the bounds of the label infrastructure and basically just use the label as a bank for the rollout money.
Hes large enough now where he doesn’t need that arm either
It's not about need
He doesn't 'need' the label infrastructure that is true.
But if you can easily meet your deliverables, there's no real reason to go independent if you can get >400M upfront.
I think the wanting off the label is a bluff
feels like both parties are slowly preparing the audience/market that there might be a billie deal incoming
drake is gonna end up with a billie deal regardless, the question is if it comes from UMG or a PE firm
It's not about need
He doesn't 'need' the label infrastructure that is true.
But if you can easily meet your deliverables, there's no real reason to go independent if you can get >400M upfront.
I think the wanting off the label is a bluff
Serious question. What does the label do for him?
I feel like drake couldve gone independent after take care. The music, he can make independently, same thing with touring. Distribution through dsp's (which he helped build up) so i dont see where the label comes at this point of his career.
The line on Firm Friends about changing the name from The Boy to The Man if all goes to plan but you wouldn’t understand tells me he’s planning on some sort of ownership in one of these labels major labels
I would not be surprised once he gets his situation sorted he goes an buys his opps publishing
feels like both parties are slowly preparing the audience/market that there might be a billie deal incoming
drake is gonna end up with a billie deal regardless, the question is if it comes from UMG or a PE firm
PE ruins everything
tomorrow gonna be interesting


Serious question. What does the label do for him?
I feel like drake couldve gone independent after take care. The music, he can make independently, same thing with touring. Distribution through dsp's (which he helped build up) so i dont see where the label comes at this point of his career.
Well, for starters they give him a lot of money lmao
There's nothing better than upfront easy cash. 400M advance and the deal includes some easily achievable deliverables, album count that i can run through with ease.
It's not easy to just go and find a 500M+ lick.
Beyond that, the label DOES service Drake songs to radio. However, Drake's lack of participation with his label has led to his songs flatlining more than they should.
There's no doubt he could have gone independent but again, no one with wealth, who aspires to gain even more wealth, is passing up 500Ms+ on the advance. That's why it'll never happen.
Besides, he's basically independent now (Or as close to it as one can reasonably get. License your music to the label for a set amount of years, and get the rights to the music back after that in exchange for a large lump sum upfront)
Drake (and a few others) are such behemoths that they don't 'need' the label in ways that other acts do.
But a Drake tour is expensive. A drake album rollout / campaign is expensive.
His lifestyle is expensive.
What is truly the point of forgoing the label and being independent? For what? He's already an outlaw, turns s*** in at the last minute, doesn't involve the label at all with any of his creative dealings, they give him a s*** ton of money,
no one has really explained what Drake stands to gain from being independent
Drake (and a few others) are such behemoths that they don't 'need' the label in ways that other acts do.
But a Drake tour is expensive. A drake album rollout / campaign is expensive.
His lifestyle is expensive.
What is truly the point of forgoing the label and being independent? For what? He's already an outlaw, turns s*** in at the last minute, doesn't involve the label at all with any of his creative dealings, they give him a s*** ton of money,
no one has really explained what Drake stands to gain from being independent
More money. Lol. I think you underestimate how much money labels take from an artist’s cut.
More money. Lol. I think you underestimate how much money labels take from an artist’s cut.
Used to do it for a living, no I don't.
Again, a 500M advance is...a lot lmao
You go independent and have to finance literally everything, which obv is expensive but x10000000 for a Drake operation.
Why? Because you don't want to give the label a percentage? That's working ass backwards. Giving the label whatever splits they want and full discretion for a set amount of time while you get half a billion is good work.
Record labels are not the boogeyman.
@JGOGang
You telling me, but then Drake’s financial advisors will have given him the go ahead. Maybe you should speak with them. The only obvious reason is more money. Perhaps he was also unhappy how they dealt with the beef.
You can’t be pocket watching when you don’t know how deep the pockets are. For all we know, Drake got the money to finance his own s***. And he knows he’ll make a s*** ton more by being independent.
Used to do it for a living, no I don't.
Again, a 500M advance is...a lot lmao
You go independent and have to finance literally everything, which obv is expensive but x10000000 for a Drake operation.
Why? Because you don't want to give the label a percentage? That's working ass backwards. Giving the label whatever splits they want and full discretion for a set amount of time while you get half a billion is good work.
Record labels are not the boogeyman.
Ehhh, record labels can def be the boogeymen lol. It depends but Drake is much better prepared than most musicians before he signs a contract.
But I agree I don't think Drake wants to go fully independent. He probably spent $50mm+ financing Iceman and I assume he will have to split the revenue from it with UMG.
So he incurred the costs but only gets a portion of the revenue this cycle. He did a small intl tour but to do the big one he wants for Iceman, he is going to need to get this contract situation worked out first I bet. And he will need to announce a tour in the next few months so venues aren't booked out and to keep the momentum of the album to influence selling tickets.
Ehhh, record labels can def be the boogeymen lol. It depends but Drake is much better prepared than most musicians before he signs a contract.
But I agree I don't think Drake wants to go fully independent. He probably spent $50mm+ financing Iceman and I assume he will have to split the revenue from it with UMG.
So he incurred the costs but only gets a portion of the revenue this cycle. He did a small intl tour but to do the big one he wants for Iceman, he is going to need to get this contract situation worked out first I bet. And he will need to announce a tour in the next few months so venues aren't booked out and to keep the momentum of the album to influence selling tickets.
I'm willing to bet that the dates for Drake's next tour are already locked in for the next 2 years.
And record labels are not the boogeyman. You don't have to sign to them lol People take the advance money, incur debt, don't deliver on their deliverables, then claim the label is doing them wrong and not paying them. It's actually quite amazing how artist and have made the image of record labels more predatory than they actually are.
Being fully independent is terrible ngl if you've ever been a part of it you'd (not saying you in particular) would understand how s***ty it is.
ESPECIALLY for someone like Drake who literally does not know how any of it all works. He hasn't met anyone at his label, he doesn't participate in any focus groups, he doesn't know the first thing about working records at radio, he doesn't even read his contracts
I'm willing to bet that the dates for Drake's next tour are already locked in for the next 2 years.
And record labels are not the boogeyman. You don't have to sign to them lol People take the advance money, incur debt, don't deliver on their deliverables, then claim the label is doing them wrong and not paying them. It's actually quite amazing how artist and have made the image of record labels more predatory than they actually are.
Being fully independent is terrible ngl if you've ever been a part of it you'd (not saying you in particular) would understand how s***ty it is.
ESPECIALLY for someone like Drake who literally does not know how any of it all works. He hasn't met anyone at his label, he doesn't participate in any focus groups, he doesn't know the first thing about working records at radio, he doesn't even read his contracts
you were spitting then started yapping
wtf is this
ESPECIALLY for someone like Drake who literally does not know how any of it all works. He hasn't met anyone at his label, he doesn't participate in any focus groups, he doesn't know the first thing about working records at radio, he doesn't even read his contracts
he literally has a label himself doing all these for other artists 
to think that one of the biggest artist doesn't know how to service songs on radio or read his contract or at the very least have people delegated to this is pure foolishness
Drake (and a few others) are such behemoths that they don't 'need' the label in ways that other acts do.
But a Drake tour is expensive. A drake album rollout / campaign is expensive.
His lifestyle is expensive.
What is truly the point of forgoing the label and being independent? For what? He's already an outlaw, turns s*** in at the last minute, doesn't involve the label at all with any of his creative dealings, they give him a s*** ton of money,
no one has really explained what Drake stands to gain from being independent
at this point its just to see UMG rot
you were spitting then started yapping
wtf is this
ESPECIALLY for someone like Drake who literally does not know how any of it all works. He hasn't met anyone at his label, he doesn't participate in any focus groups, he doesn't know the first thing about working records at radio, he doesn't even read his contracts
he literally has a label himself doing all these for other artists 
to think that one of the biggest artist doesn't know how to service songs on radio or read his contract or at the very least have people delegated to this is pure foolishness
HE said he doesn't read the contracts
HE said he knows no one from his label
Ak also alluded to it yesterday on stream saying Drake probably doesn't know the process behind servicing records to radio
"Wtf is this" when it's from the horse's mouth.
The point is that these things are ignored by Drake completely. In the event that he's ever completely independent, he'd have to participate more as he'd be spending a lot more of his own money and faculties.
at this point its just to see UMG rot
Would never happen and Drake will be a UMG act in perpetuity
HE said he doesn't read the contracts
HE said he knows no one from his label
Ak also alluded to it yesterday on stream saying Drake probably doesn't know the process behind servicing records to radio
"Wtf is this" when it's from the horse's mouth.
The point is that these things are ignored by Drake completely. In the event that he's ever completely independent, he'd have to participate more as he'd be spending a lot more of his own money and faculties.
i saw that ak vid too
its foolishness to think drake don't know how to service songs to radio but you do
he literally has a label doing all this. like its obviously not going to be drake pressing the button to upload to dsps. Its a whole team of qualified people for over 16 years
@JGOGang
You telling me, but then Drake’s financial advisors will have given him the go ahead. Maybe you should speak with them. The only obvious reason is more money. Perhaps he was also unhappy how they dealt with the beef.
You can’t be pocket watching when you don’t know how deep the pockets are. For all we know, Drake got the money to finance his own s***. And he knows he’ll make a s*** ton more by being independent.
I am only going by what's publicly known.
I'm not really pocket watching Drake himself said the last deal was between 400Ms to 500Ms
This isn't about being able to finance his own s*** bruh. He obviously could. The point though, is why? Without knowing more, it just doesn't make sense to do that.
He would make a lot of money independent but would factually spend a lot more as well, so you're not netting nearly the profit.
Would never happen and Drake will be a UMG act in perpetuity
i thought so before all this
but dropping 3 albums to get free and being in an active lawsuit says it way past amicable
i saw that ak vid too
its foolishness to think drake don't know how to service songs to radio but you do
he literally has a label doing all this. like its obviously not going to be drake pressing the button to upload to dsps. Its a whole team of qualified people for over 16 years
Yeah obviously, of course. I'm not suggesting that he himself wouldn't still have a team if he went independent.
It's really not foolishness. He himself said he's never met no one at the label, and just pops up with the music and they pay him.
Future, Morgan, etc. are the people handling that but you have to hire more people and come out of pocket for a lot more if the UMG piece is taken out of the equation and if you're spending millions more, you're going to want to know more about what's going on with your money.
So things you didn't even care to know about, you probably will now to varying degrees.
And you'd be surprised how many artists have no idea what's going on with anything.