I actually wish Drake would do the box sets one time to show the game what it really is. If he dropped fire merch with an album we would run that s*** UP

idk could be either but my initial thought was break after a release of 8/4

He's usually doing OVO Fest Caribana weekend. maybe he's dropping album instead!

Thought he was gonna do this with CLB x Nocta

Numbers would've been off the charts honestly. 1M+

Hahaha you know the narrative that would start up as soon as he did that though

Whatever man lol... f*** the narrative. The narrative rn is that guys like Travis are in the same echelon of popularity as Drake, when in reality he'd be doing 2x what they're doing if he used the same tactics

at this point they'll say anything

he needs to spin back for the fact he probably could've done 1m first week on Views if not for the Apple Music exclusivity

I think it hits different when millions of people are Actually listening to your album and not just trying to buy a hoodie

He did 1M first week with VIEWS. 1.04M

I guarantee if Drake started playing the games these other artist played with numbers, He would not get the same grace as them

If he had the Hot Steppers + Clothing + AF1 bundled with CLB the numbers would've been too high...

Billboard would create a new rule just to stop this Black King from taking his place as highest FW sales OAT and that s*** would probably never have gotten broken.

damn i thought it was around 800k

genuinely had no idea

20 possible tracks if you count in that picture with the blue circle around ‘For All The Dogs”

Even if he bundled his 20$ book with FATD before it dropped, It would’ve added crazy numbers

That’s how I know he doesn’t plan on doing bundles anytime soon

Oh I know and I agree with you but idk if it’s worth it to prove in drakes eyes. He’s already got this “I have nothing left to prove to you guys” aura about him in this era.

It’s for sure dropping next week or in 2 I feel like how long does a mixing process usually take?

Pause

I don’t think bundling is possible anymore with the new rules

box sets is the new standard

About a week for a full length album (it varies based on certain factors)

It was 852k pure and another ~188k in SEA (streaming-equivalent albums). He definitely would've had higher SEA if it'd been released on Spotify, BUT you have to consider that the exclusivity drove anyone using Spotify to either sign up for AM's free trial for the week orrrrr go buy a copy on iTunes and give it the pure sale

I'd be really interested to see its total sales in a world where it wasn't a platform exclusive

I thought the book was a test to see if he could move physical units of something other than a CD.

Starting July 1st it’s back. As long as it’s a physical copy and ships week of release

lol he already sells candles, Virginia Black Whiskey, Shoes, clothing, hell he was technically selling Sprite cans back in the day

It still is. You can do 'box-sets' like Travis is doing - which is literally just the contents of a bundle (as long it's physical CD or vinyl + some other items and they come in a literal physical box), or you can do 'fan-packs' which is just merch + physical CD, but they have to be listed separately and only two variations per album release can be approved

Box sets are basically the Billboard loophole to just throwing what used to be called bundles into a box and having it count again