Skyler

1w

when @Campari said unprecedent format i had a feeling it would be IMAX

Campari

1w

Yes! did he announce it? I also know it’s going to be in black and white, and some portions are shot on those new Hollywood virtual sets.

RangerFan9903

1w

Monday makes sense

$ome $cary $ongs 4 U out on Friday

Music video Monday

Unbelievable thought process by The Boy

Allen Iverson

2w

Nobody awaits a music video in 2025. Normal artists just put the pending release upload up on their YouTube so their fans can set the reminder notification. He doesn't even do that.

Huge UMG Fan

1w

No, but it’s like when you go to an IMAX movie, it’s IMAX because of how you view it in an IMAX theatre, watching IMAX on your TV is not actually IMAX, it’s reformatted to fit whatever way you’re viewing it

IRON

1w

· edited

well it depends…

Watching a movie at home that was shot for IMAX means you might get an expanded aspect ratio (like 1.90:1 or even 1.43:1 depending on how it’s released), so it might not be the “IMAX theatre experience” but it’s still cool. Could end up with a tall square looking image for the video.

‘Shot on IMAX’ specifically implies they used actual IMAX cameras - either IMAX film (which gives that super tall 1.43:1 frame) or one of the certified digital setups. So even at home, you’re still getting a super sharp, filmic “IMAX approved” image with more detail and depth than you’d get from a standard digital camera.

So yeah, it’s not the full IMAX theater experience, but imo if it’s IMAX film then it’s not a gimmick, and is incredible… if it’s just one of the IMAX certified digital cameras then meh it should still have a high budget cinematic look.

voodoo2

1w

@Tilia

Nolan indeed

BRAVE

1w

The Campari format leak + the iMAX announcement has me thinking it’s actually gonna be shot on iMAX film

It’s also a retro song

Campari

1w

Yes! did he announce it? I also know it’s going to be in black and white, and some portions are shot on those new Hollywood virtual sets.

Tilia

1w

Check Theos IG. Its shot on 65mm film with imax cameras

IRON

1w

well it depends…

Watching a movie at home that was shot for IMAX means you might get an expanded aspect ratio (like 1.90:1 or even 1.43:1 depending on how it’s released), so it might not be the “IMAX theatre experience” but it’s still cool. Could end up with a tall square looking image for the video.

‘Shot on IMAX’ specifically implies they used actual IMAX cameras - either IMAX film (which gives that super tall 1.43:1 frame) or one of the certified digital setups. So even at home, you’re still getting a super sharp, filmic “IMAX approved” image with more detail and depth than you’d get from a standard digital camera.

So yeah, it’s not the full IMAX theater experience, but imo if it’s IMAX film then it’s not a gimmick, and is incredible… if it’s just one of the IMAX certified digital cameras then meh it should still have a high budget cinematic look.

Skyler

1w

when @Campari said unprecedent format i had a feeling it would be IMAX

Campari

1w

They used the exact same camera used on The Dark Knight. There’s only like 8/9 legit IMAX cameras in the world. This is as real as it gets.

Ars

1w

where did he say this originally

Campari

1w

They used the exact same camera used on The Dark Knight. There’s only like 8/9 legit IMAX cameras in the world. This is as real as it gets.

Vietbrah

1w

Viral

Movie

omorahi

1w

Pretty bummed that a song as vibrant as NOKIA will have a black and white MV. Damn shame.