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  • Drake's black leather jacket 👌

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    1 reply
    Nix
    https://twitter.com/i/status/1906834363662127435

    Kendrick made hats, handshakes, and owls. 💔

  • Niggamortis

    Kendrick made hats, handshakes, and owls. 💔

    🤣🤣🤣🤣

  • NoFace

    its crazy because this route makes the video more appealing to come back to for me. much more symbolism than i was anticipating and im a fan of the storytelling. i dont think he wanted this to feel like the ‘usual’ music video. there’s some gamesmanship goin on here

    I'm not mad at it and I can respect going for something different

  • BillyShears

    I knew the moment she popped on screen

    Damn, she's that popping on IG?

  • NoFace

    its crazy because this route makes the video more appealing to come back to for me. much more symbolism than i was anticipating and im a fan of the storytelling. i dont think he wanted this to feel like the ‘usual’ music video. there’s some gamesmanship goin on here

    Yup

    As i said before B&W was also used to diss kenny.

  • Baby Gurrrlll

  • I think the concept of using IMAX is really dope and hope more artists do this. Hopefully it evolves into IMAX theater watch parties

  • Nix
    https://twitter.com/i/status/1906834363662127435

    Rolled my eyes so hard I saw the barcode on the back of my brain

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    6 replies

    Why ya keep calling shooting on imax a gimmick lol. The quality still sharper than normal even without an Imax screen

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    5 replies

    demar in NLU

    shai in Nokia

  • Expert

    Props for trying something new with the video. A lot of didn't hit as intended but it's still solid and thought and effort was put into this.

    We need fire music videos back.

    sums up my thoughts. nothing really special but the effort is clear regardless

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    1 reply

    Love seeing so many posts everywhere of people saying they watched it on tv/the biggest screen they have

    Bringing some immediacy and value to music videos again, making people want to sit and see them up big instead of mv’s being things people watch once on their phone and forget about

  • Why is Shai in there lol

  • Niggamortis

    Loved the You Broke My Heart video.

    You're like the only one

  • CRACKASTEPPAVEGAN

    Why is Shai in there lol

    Look a few posts above you

  • Everest

    Love seeing so many posts everywhere of people saying they watched it on tv/the biggest screen they have

    Bringing some immediacy and value to music videos again, making people want to sit and see them up big instead of mv’s being things people watch once on their phone and forget about

    Next stop: Spotify and Apple Music become the new TRL/106/VEVO

    Let’s bring this s*** back. Showtime

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    1 reply
    Oblivion X

    Why ya keep calling shooting on imax a gimmick lol. The quality still sharper than normal even without an Imax screen

    I don't even care if the quality lived up to the hype or not, this opens the door for more music videos to be shot in IMAX

  • Did not need to be in Imax whatsoever lmao

  • NoFace

    demar in NLU

    shai in Nokia

    Interesting

  • Oblivion X

    Why ya keep calling shooting on imax a gimmick lol. The quality still sharper than normal even without an Imax screen

    fax got this s*** on 4k on youtube and god dam never seen a youtube vid so crisp before

  • goretex 💁🏽‍♂️
    Oblivion X

    Why ya keep calling shooting on imax a gimmick lol. The quality still sharper than normal even without an Imax screen

    It’s also the aspect ratio doesn’t everyone notice this video filling up their screen lol

  • Link the video in op ya fookin scallywag @op

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    3 replies

    Kendrick would legit be a perfect feat for this ironically