He’s def going independent or retiring/extended break musically after this deal wraps
A move like this is extremely bold for better or worse
Strikes me as more of a shambles crashout than a calculated move lmao
It is and you're being delusional if you say otherwise. This is a move you can't defend.
The angels have officially lost their angel
I kinda wish he didn't do this because he doesn't come out of this with any real W regardless of what happens.
1. His relationship with UMG sours forever after this, that's for sure.
2. He'll forever he seen as a sore loser for not taking his L in the battle and moving on, regardless of whether or not UMG/Spotify tipped things in Kendrick's favor to spite him.
3. This will be a major talking point for the rest of the year and there's no way to defend this. He just looks like a sore loser.
4. How does he know UMG hasn't at one point or the other, deployed bots to help him out?
The whole thing is just a slippery slope. I wish he hadn't done this.
point 4 is the kicker
Be prepared for Drake’s next album then
Will sell way more than this Kendrick lmao what are we even saying here?
There are zero rewards to be reaped from this. Even if he wins and UMG gets exposed, he still lost the beef.
except to prove to the world he a b****made karen and a spectator for hip hop because this s*** embarrasing.
he really ran to the feds because he lost, idk how anyone can support this behavior.
Who cares about how this “looks”
Drake vs the Industry. Buckle in.
That's a fight I don't see him winning.
its strictly financial
breach of contract would allow him to get out and keep the 400mil
There are zero rewards to be reaped from this. Even if he wins and UMG gets exposed, he still lost the beef.
Completely disagree but power to you, imo that's sounding like those ppl who said leaking how Biden admin collaborated with twitter during covid DIDNT move the needle in 2024 lol.. watch how fickle public perception is again tho, I'm here for it
I have a schizo theory that Universal wasn’t seeing the ROI they wanted with their contract with him and were looking for ways to terminate it thus propelled the all summer long character assassination
I don’t think they went directly to Kendrick per se but definitely found ways to boost NLU
But at the same time Kendrick is a universal artist so they’ll promote their artist
certainly a schizo theory
Truly never thought the need to call Drake b****made till now
https://twitter.com/dailyrapfacts/status/1861175896440541244surprised he didn't say he suffered emotional harm or some other p**** s*** like that
Nigga literally probably got a billion dollar deal with stake peddling gambling to kids
Yeah I just got to that section.
“Streaming and licensing is a zero-sum game,” the filing concludes. “Every time a song ‘breaks through,’ it means another artist does not. UMG’s choice to saturate the music market with ‘Not Like Us’ comes at the expense of its other artists, like Drake.”
What the f*** lmaoo. Lamest possible angle. Saying that the proliferation of the pedo jokes hurt drakes pocket would’ve been a stronger narrative than this loser stuff
This who niggas trying to defend him with bruh f*** this
imma just enjoy the old music bro can do whatever now I’m checked out
I’m sorry bruh 💔
You’ve got to be delusional to think Spotify wasn’t modifying the algorithm to promote NLU though
Carl Chery was publicly backing Kendrick the entire beef lol
@thegreatdivine
!https://youtu.be/HeHUQAnzpF0?si=p4inPVMq89GHA9_LLMFAO WHAT THE F***
The streaming increase for Not Like Us is about to be insane 😂😂😂 might hit a bill before the years over
Who cares about how this “looks”
Drake vs the Industry. Buckle in.
Drake is the definition of “the industry”
It’s industry vs industry