No it didn’t serve its purpose. It was a beef.
We weren’t even sure if an album was coming and he randomly just drops it at 9 am.
I don’t care which niggas like more but even when Drake surprise dropped HVNM without a proper roll out the s*** did 204k first week.
Proper rollouts matter
Comparing a moody, lowkey dance album, to an album full of Squabble Ups and SZA pop records
What the actual f*** are we doing here?
Tyler the Creator outstreamed.
@Leftside
I ended up seeing the screenshot
Big Ele blew his top for a moment, judging from what I know about this site now is that's a technical foul
No way condom eyes too? What got his vip black card revoked?
Nah he ain't banned
Gimmrick fans went from
Sales don’t matter (MM&TBS) > Kendrick is outselling EVERYONE! (NLU) > Sales don’t matter actually! (GNX)
Critical reception is all that matters. (every album) > Critics don’t matter and are on OVO Payroll! (GNX)
Curious.
OVHoes went from
Drake is independent (IYRTITL) > Drake is the industry ($400M, Push Ups) > Drake is saving the industry and has always been a victim (lawsuits)
Drake owns everyone’s music (this entire beef) > Drake is a martyr and everyone is bots (lawsuits)
Curious.
No way condom eyes too? What got his vip black card revoked?
I’m tryna figure out cuz like I swore he was just here
Gimmrick fans went from
Sales don’t matter (MM&TBS) > Kendrick is outselling EVERYONE! (NLU) > Sales don’t matter actually! (GNX)
Critical reception is all that matters. (every album) > Critics don’t matter and are on OVO Payroll! (GNX)
Curious.
drake fans have been doing the exact same thing 
This numbers beef has been going on for 10 years on ktt lmaoo
OVHoes went from
Drake is independent (IYRTITL) > Drake is the industry ($400M, Push Ups) > Drake is saving the industry and has always been a victim (lawsuits)
Drake owns everyone’s music (this entire beef) > Drake is a martyr and everyone is bots (lawsuits)
Curious.
OVHoes went from
Drake is independent (IYRTITL) > Drake is the industry ($400M, Push Ups) > Drake is saving the industry and has always been a victim (lawsuits)
Drake owns everyone’s music (this entire beef) > Drake is a martyr and everyone is bots (lawsuits)
Curious.
Man, drake can do it all can’t he
Man, drake can do it all can’t he
Can certainly do no wrong to these niggas 😂 my bad doot and Zack are white
Ehh, if he had dropped the summer that Not Like Us was white hot, then I could've seen this argument
Just off the sonics of the album though, it was obviously made to be viable in the mainstream lane, surprise dropping it makes no sense, I feel like his team was just banking on him being up enough from the events of the past 6 months to not need a rollout, which was the fumble, combined with Drake shaking it up with the litigation tings
Ehh, if he had dropped the summer that Not Like Us was white hot, then I could've seen this argument
Nigga this summer?
OVHoes went from
Drake is independent (IYRTITL) > Drake is the industry ($400M, Push Ups) > Drake is saving the industry and has always been a victim (lawsuits)
Drake owns everyone’s music (this entire beef) > Drake is a martyr and everyone is bots (lawsuits)
Curious.
I'd really love to see these lawsuits play out
I'd really love to see these lawsuits play out
I think there’s some information Larry Jackson fed Drake that we aren’t paying attention to yet
Larry did just leave the industry
I agree rollouts matter I just don't know what else Kendrick could have possibly done to put his name in peoples mouths more than it already is
An actual single from the album to get traction, prior to the albums release, music videos and generating hype.
After the beef all we got were cryptic tweets from associates and the squabble up snippet in the NLU vid
No way condom eyes too? What got his vip black card revoked?
Mods keep telling him to leave the pronoun s*** alone and he keeps gunning on it
Nigga really lost the battle and could’ve recovered but decided to kill his career over a Super Bowl performance. F***ing idiot