Campaign

3y

Thread was already turnt but here’s a post

Vietbrah

2y

To really understand Bia’s strengths as a label boss, the rise of Yeat is a good place to start. Bia discovered the Portland rapper’s music early, and started meeting with him months before actually inking a deal. They formed a tight bond, so when Yeat was offered a one-album distribution deal with Interscope in early 2021, he took it, but made a promise to Bia that he’d sign with Field Trip as soon as it was over.

In the meantime, Bia kept putting in work, playing Yeat’s music for everyone from Lil Yachty to Cole Bennett. He even introduced Yeat to Drake, taking the now-infamous photo of them standing together, which stirred up an unfathomable amount of hype around the 21-year-old artist.

https://www.complex.com/music/zack-bia-interview-field-trip-recordings

Vietbrah

2y

To really understand Bia’s strengths as a label boss, the rise of Yeat is a good place to start. Bia discovered the Portland rapper’s music early, and started meeting with him months before actually inking a deal. They formed a tight bond, so when Yeat was offered a one-album distribution deal with Interscope in early 2021, he took it, but made a promise to Bia that he’d sign with Field Trip as soon as it was over.

In the meantime, Bia kept putting in work, playing Yeat’s music for everyone from Lil Yachty to Cole Bennett. He even introduced Yeat to Drake, taking the now-infamous photo of them standing together, which stirred up an unfathomable amount of hype around the 21-year-old artist.

https://www.complex.com/music/zack-bia-interview-field-trip-recordings

DayTimeOwlSound

2y

Put me on some bangers by yeat

DayTimeOwlSound

2y

Put me on some bangers by yeat