He had a crazy run in 2016 in the rap sphere, then dropped a huge cross over hit (XO Tour Llife) which is almost diamond. EA gained hype outside of his fanbase through becoming a meme because of its delays. Just played his cards right I guess? Idk.
He stood on his money
I remember 2016 literally everywhere you went you'd hear Luv vs the World s*** was crazy it was like a phenomenon
His downfall was his greatest asset. If he'd been dropping consistently i dont think he would be as big. Wait till his next release
He also has lots of fans that have never had the pleasure of hearing a good song before
Y'all see any other singles from EA?
if it was all connects Reese wouldve been bigger then
Its connects + music + marketability + how you handle your connects, ton of factors
I can tell Uzi was one of them fake ass lil niggas who sucked up to superiors and has been over representing himself as some cartoon character
Plus his music was way better