the reasoning behind this for car companies is because young ppl aren’t buying cars and the ppl who are buying cars are all getting older/aging out. They’re pretty much tryna groom new customers

“ However, for the 2020 partnerships, selling a car is not, the only (or even primary) objective; for the automobile brands, it’s also about targeting a young demographic that could someday evolve into a reliable customer base. As Uwe Dreher, head of marketing for at BMW North America put it, it doesn’t matter if the “people who buy the hoodie with the Kith BMW logo….also buy the car.” As he said in an interview before the launch, many of Kith’s shoppers aren’t even old enough to drive. The partnership is also about building awareness.

For car manufacturers, young people are an increasingly elusive demo. “The people who are buying new cars are people my age, baby boomers,” said Carla Bailo, the president and CEO of the Center for Automotive Research, a nonprofit in Michigan. A study released in 2019 by Sivak Applied Research found that in 2017, half of all vehicle buyers in the U.S. were over 54 years old, while those 34 and under comprised just 14% of the total. Instead of purchasing cars, many young people are turning to ridesharing apps like Uber and Lyft.

Mr. Santis, the Aimé Leon Dore designer, said that Porsche voiced these very concerns at the outset of his collaboration with the brand. “They came to us and they felt like the sports car consumer and enthusiast they had was kind of getting aged out. And the newer kid, the younger kid was more caught up with, you know, Uber and Lyft,” he said. Deniz Keskin, Porsche’s head of brand management and sponsoring, said that “getting access to these new people was definitely a plus” in working with Mr. Santis. Many of the oglers who poured into the Jeffrey Deitch Gallery to see the resulting car, he said, “were only coming from the angle of Teddy’s fashion brand and would normally not attend a Porsche-type event.”

bro.......

Also if anyone ever needs to get around a pay walled article on mobile just add this before the article link

facebook.com/l.php?u=

ex

facebook.com/l.php?u=https://www.wsj.com/articles/why-porsche-and-bmw-are-gunning-for-hoodie-wearing-teens-11603727944

Some may not like the fits as a whole but there’s been some interesting individual pieces that have caught my eye. It’s refreshing to see them pick some of these in an HBO show or any for that matter.

instagram.com/p/CGyoHb9j26s/?igshid=12gcs8vsxz6mq

Thinking of buying some rep sneakers.

It eez what it eez

aye when you do cop them post them in the pick up thread but don’t say they are fake and see how many posters you can fool

thought you might like one of these, personally i like the mushroom pair @Vox

urbanoutfitters.com/shop/uo-patterned-flannel-beach-pant?category=mens-pants&color=086&type=REGULAR&quantity=1

Damn you're really on your browsing ish, salute that's how you really come up on some fire

I don't like the black pair and I feel like they didn't do the leopard print well enough on that one, I actually f*** with leopard print heavy but when it's bad

Mushroom pair is really fire tho and way better than the other two. Color, fit, the mushrooms vs whatever's going on the black pair...

Only thing is I rock with Story heavy and this kind of look like some Story and I know they've caught UO ripping em before

randomly thought to check out uo to see if they got any gems and found a kapital lookalike that im copping

Wish there was an option on ig to save likes in diff folders/categories like fashion, art, food, memes, etc

Would be so much easier to find s*** you liked along time ago and the like ft would also be way more useful imo

most ppl prolly don’t even look back on all
The s*** they liked cause they just assume it’s gonna be too hard to find at least I do lol

You can make and name different folders on ig for posts you save and add them in as you save the post

Alright Great What Shoes ..

i never ordered fashion related stuff, doesn't feel like the way it is when you purchase in person while lowkey flexing.

Set up the different save folders. That's basically the only possibility at the moment I think.

for anyone who’s into Kanye merch

Boomer

Old ppl

Just paid 15 to shop some pants
Why literally only people in Cali buy my s***? Shipping there is damn near double anywhere else

bro just stuff them into a USPs flat rate envelope for like 7.40$ or some s*** Or ship using first class instead of priority

I always use the flat rate envelope for pants and shirts