Surely anything over 150k is solid, and anything over 200k is a big win? It's pretty hard to keep people caring about new music from an artist when they're 13 projects in.

250k sounds impressive to me.

Yeah, friends I have who are Christians are into this. But tbf to them, imagine if you were a young teenage Christian, there's few albums in their teenage years that will have been as mainstream as this, this faithful and actually related to a style of music they listen to.I guess CB was like that, but Chance isn't as famous as Kanye and somehow, CB seems tame compared to JiK something I never thought I'd see from Ye

As much as some will be cynical or mocking it, this album could end up meaning a lot to some people

it might outsell ''ye'' by a small margin. 180k-220k tops

There were songs that were straight gospel songs that ended up as some of the biggest tracks worldwide in the 60s and 70s like Oh Happy Day or whatever but I can't think of anything like that for this generation.

I guess it kinda depends on how broad people's definition of gospel is. To me people like the Rolling Stones, Stevie Wonder, Ray Charles and even people in dance music like Fatboy Slim have at some point made tracks that were gospel musically and often even lyrically.

But this is probably the biggest gospel album OTD.

No it won’t Lmaoo

Kanye is being slaughtered on twitter as we speak

oh s*** kanye canceled. :(

by 30% of the people maybe so false

I know about those artist but during this century even Gospel is more or less a niche genre where religious music isn't nearly as popular and really even satanic based music has made a comeback in alot of ways.

This is the most conversation I've heard about a faith based album in years mainstream wise.

Eh that's not a good metric tbh especially with someone like Kanye

Twitter loves Beyonce and Jay Z but they joint album did less then Ye joint and solo last year.

??? there's just as much people praising the album as hating it.

Yeah I agree, did CB do good commercially? That felt like a big moment in faith music alongside the ULB track (which I think went platinum right? Pretty impressive considering it took months for sales/streams to start being registered on that project).

tbh, I think if it had been widely available from the start, TLOP would have been Kanye's biggest album since Grad if not before.

Twitter is not the only place that determines how much Ye sells.

It was def getting destroyed on twitter yesterday but I’m seeing people start to chill on it now

Packed in

what if kanye made this album to set up his run for president

Apple was pushing this album hard. We’re gonna see some high numbers

Twitter loves Beyonce but not really Jay-Z

This album will push 350k

They don't buy no Kanye CDs no matter what the subject matter is. Kanye and hip hop are nothing more than minstrel shows to middle America.

If ultra light beam would be on this album, sales would be much higher.

Realistic I would say 250-275k.
But he’s promoting it really good, pop ups, the performance at wtc, jimmy kimmel, the interviews and also the busses in nyc and his tmz appearance.

Would love to see it doing 400k or more first week, it’s a good album, I like it tho.

Streaming records really don't mean as much as y'all think. There's a reason streaming records are broken every 6 months or so: streaming is becoming much more widely adopted than it was in years past, so you could say "Oh s***! This album is smashing all the records it's gonna be the biggest album of all time!" but in reality, some of the people that would've bought the record before are just streaming it now instead.

In term so f Kanye being an artist that's "cancelled" and this being a gospel artist is what Im talking about.

I understand streaming is the dominant way of consuming music and what not.

I'm not focused on the record itself but it in relation to where Ye is career wise ya know?.

Him and Em are the only 2 rappers from the early 2000s relevant on streaming so anytime they continue to perform well or even break records in Kanye case it's very suprising.

They both are arguably the most controversial artist of that period and they managed to survive longer then everyone else.

It's always gonna suprised me tbh

I actually feel Kanye has implemented a number of subtle, clever marketing strategies that will ensure he is about to do huge first week numbers and keep people going back to the album.

1) Talking up the mixing delay through his twitter and his camp then releasing the album only to almost immediately remix it and re-release is something he learnt from The Life of Pablo

2) Short songs, short album.
He talked about this during the Ye cycle.

3) The abrupt cut off of Jesus is Lord leaves you wanting more and I have little doubt the full version will be added at a later date

4) The artwork cover during the middle of a vinyl resurgence world-wide is no coincidence in my opinion. It sent people in large numbers to his website wanting to buy a coloured LP

5) Multiple merch drops during the listening parties which were available online included a DL code counting towards first week sales.

There's probably others, he isn't a Billionare by accident 😂

who tf cares

music is loose change for Ye now