Kanye a genius though, for recognizing the power of branding as early as his 2013 interviews when he trying to breakthrough..

"Part of my power is my relevance, and thats whats gonna allow my brand to be so big"

Not taking away from Kanye though cause designing is truly an art and passion he puts time in, but thats what separates the people who make it and who don't, those who are aware of the marketing and branding behind the art

He is making well crafted products

Cause if Kanye had started a fashion brand when he was 55 or 60, way after his prime, it probably wouldn't infiltrate the culture as much as it has now

The hype is in the NOW "Oh s*** Kanye dropping new shoes? Oh he w the Gap now? Damn this s*** fire!" While we listening to his music and s***, it adds to the branding

I've never seen anything more wrong tbh

Cmon bruh if Gap dropped this hoodie without Ye

1. You wouldn't even know about it
and
2. If you did know about it, you prooobably wouldn't cop

I mean that's how marketing works. But the value is there with the double layer, cut, and material.

it depends on the marketing they would have done without Ye of course, but i mean, a cropped double layered hoodie (most likely 700 GSM cotton) at 80-90 USD is pretty rare tbh

My first Yeezy garment wow hope it lives up to the hype..

LMFAO i already have that Wellick loser blocked, but dude really talking about it being $90 because of how soft the material is you can tell he doesn’t have a hoodie and therefore is talking straight out his ass the value is mainly in the double layering along with the cut and materials

You are right that Kanye being involved with the design and development of this hoodie caused me to follow it more closely than I would a normal hoodie, and that I would also be more inclined to purchase it because of this.

However, when compared to other hoodies/crewnecks on the market this is the best I have tried as far as price/quality.

So far I've tried, various models of champion hoodies, supreme hoodies, supreme x champion hoodies (higher end reverse weave), reverse weave crewneck from ssense, a palace crewneck, and an LA apparel crewneck.

The YZY gap hoodie holds its form, feel weightier, and fits better than all of the ones list above (at least for me since im 5'8). The only ones that could maybe touch it in terms of fabric quality are early palace (haven't copped in a while) and supreme x champion. But these are single layered (YZY is double layered) and have a much more traditional fit.

As far as fit, LA apparel comes closest, but I would still like it to be a litte more cropped. The fabric is great quality but much thinner in weight.

I can tell you dont really know what you are talking about because you mentioned "softer fabric" on the YZY hoodie. The yeezy hoodie probably has less soft fabric than most hoodies, which is a pro in my eyes due to it holding its form better. Also while most hoodies have a fleece lining on the inside the YZY hoodie has the same feel on the inside and the outside due to it literally being two hoodies that have been sewn together.

Copped a black one

Got blue and brown already

twin

Black hoodie under the black round jacket

I hope these s***s ship quick!

so i'm 6'0 and hovering around/just under 200lbs atm, is L a good bet? normally an M up top

🔁buying expensive staples that i wont have to replace in 12 months

definitely large

man i still havent pulled tth trigger cos every youtuber i watch for sizing is giving different advice

I'm about around 5'7 and 200lbs (have a bit of a gut, but not too big)

I dont like when hoodies are too big and make you look like your in your dads clothing, but I also dont want the crop to be too small

stuck deciding between M or L

im 5'8 and skinny and have fit pics with medium earlier in the thread

that said, I got an S for black

tried to shrink my blue one a lil by washing it on high heat last night tbh

thanks, just saw your pic (looks fire on you )

gonna go for the M

appreciate it

ya I think its the right choice

sotaclub.substack.com/p/kanye-gap-balenciaga-and-the-age

good read, tldr shows how Ye and Demna know how to navigate and position themselves with our current consumer ways

at the end of the day, if the hoodie fire, the hoodie fire, excited for the rest of the nylon garms

did it work?

a lil bit ya, I have to try it on again

p impressed with how it held up in the wash

bump... got yall for retail

pp invoice