After Beyonce and Frank popularized the modern form of it, it seems that a lot of massive artists have gone back to traditional rollouts, barring Eminem or whatever. Any thoughts on this?

always been boring

Only certain artists can surprise drop tbh successfully

yea its got boring as now, it only works for artists which have heavy anticipation and large amounts of stans

frank and beyonce ?

didnt drake and kendrick do it b4?

kendrick nah

drake sorta knew album was coming

What surprise? Untitled? I don’t know if we really counting that one

wasnt tpab a surprise or am i trippin

Just need someone to shake it up again

a Drake surprise drop would certainly break the internet

What drake album was a surprise drop? What a time?

My Dear Melancholy borderline surprise drop

drake, probably the only guy these days that could do it and it would ring off, because its almost a certainty there would be a smash on there

Nah TPAB has singles and promo it was just released two weeks early due to spotify or sum1 f***ing up and leaking it accidentally

oookkk i kinda remember now

Did Drake do it before IYRTITL?

yeah thats what i was refering to

if your reading this was sorta a surprise

i forgot about WATTBA ngl cant remember if that was or not i was only casual rap fan back then

I thought that he dropped a teaser of some of the songs the day before it dropped but maybe I'm mistaken. Still, it was unexpected due to it being nonstop bars.

If it boring is it still a surprise?

i just want a normal rollout

2-3 singles, no capping and album release date

basically dua lipas rollout

I mean yes I guess, but when Eminem dropped in January it wasn't as crazy as when he dropped Kamikaze. The more an artist does it, the less interesting it is.

I think surprise drops should be announced 2-3 days prior. That way there will be enough time for hype but still surprising when an artist has no announced work then suddenly tweets “album in 3 days”

That's what The Weeknd is doing right now

I love them