hitsdailydouble.com/news&id=331478&title=NEW-RELEASES%253A-KING-KENDRICK-RETURNS-
For the third consecutive week, the bar for the biggest opening this year has been raised. Kendrick Lamar’s first new album since 2017’s DAMN. is a lock for #1 on next week’s HITS Top 50. The digital-only set, Mr. Morale & The Big Steppers, is currently projected to reach nearly 400m U.S. streams in its first week. At Spotify global, the album collected over 90m in day one.

Kendrick Lamar (pgLang/TDE/Aftermath/Interscope) 325-350k
Florence & The Machine (Republic) 40-50k
TWICE (JYP/Imperial/Republic) 35-45k

@Zackbrah

Y’all want a separate thread for this or in the album sales megathread?

Here come the Drake stans

I GOT I GOT I GOT I GOT

@Zackbrah

IN

Reserved for BIG STEPPERS only

Pretty great for no physicals

Classic album

First page spot for sale

Obligatory

mid numbers for a mid album

Pretty good for no marketing and no single

I f***ing won.

Great numbers streaming only

no physicals

and 18 tracks

once in a lifetime talent and we should all be glad to be alive to witness this greatness

Called it

separate plz

so whos gonna instigate first

Drake stans rn

L

Kendrick sxn we got work to do...