The features alone pretty much ensured good numbers. It shows up on everybody’s page so people who check for new drake, new Travis, new future, new skepta etc. are gonna be exposed to it.
Brilliant strategy for someone like thug who can get a feature from anybody, and honestly it doesn’t feel gimmicky. The album is basically fan service but it’s good fan service.
exactly and the way he put kayo, strick, t shyne on songs w big artists for people to discover them is cool too. he's done well with this label album
huge W wtf
exactly and the way he put kayo, strick, t shyne on songs w big artists for people to discover them is cool too. he's done well with this label album
You nailed it. I checked Kayo off the strength of the Proud of You feature and I’m so glad I did. It’s the most well-executed label comp I can think of in recent history.
I was wild underwhelmed with SL1 but now I see that we had to have that so they could fine-tune it for this.
Really thrilled to see thug and YSL have a solid marketing plan and it makes me excited for the future.
solo doing 200k