HEAVEN BY MARC JACOBS
(2ND COLLECTION OUT NOW)
What is Heaven? It’s a series of clothes, from baby tees to sweater vests, combat trousers to hoodies. But it’s also a double-headed Teddy bear (originally held by a naked Katie Grand in the pages of a 1994 copy of Dazed). It’s young musicians like Dazed 100 star Beabadoobee and the green-haired Vegyn. It’s your teenage bedroom. It’s Gregg Araki, whose apocalyptic typography features on t-shirts. It’s legendary Japanese street style mag FRUiTS, whose founder Shoichi Aoki has shot the lookbook. And it’s so, so much more than that.
The new Marc Jacobs line Heaven celebrates polysexuality, '90s pop culture nostalgia and references. The collection draws from teenage daydreams, queer youth, candy ravers, alienation nation and more. They also pay homage to queer pioneer Gregg Araki, the plushy sculptures of Mike Kelley, and artist Cindy Sherman. The items are not aimed toward a specific gender identity, rather leaving it up to the shopper to decide what is right for them.
What is Heaven? It’s a series of clothes, from baby tees to sweater vests, combat trousers to hoodies. But it’s also a double-headed Teddy bear (originally held by a naked Katie Grand in the pages of a 1994 copy of Dazed). It’s young musicians like Dazed 100 star Beabadoobee and the green-haired Vegyn. It’s your teenage bedroom. It’s Gregg Araki, whose apocalyptic typography features on t-shirts. It’s legendary Japanese street style mag FRUiTS, whose founder Shoichi Aoki has shot the lookbook. And it’s so, so much more than that.
The new Marc Jacobs line Heaven celebrates polysexuality, '90s pop culture nostalgia and references. The collection draws from teenage daydreams, queer youth, candy ravers, alienation nation and more. They also pay homage to queer pioneer Gregg Araki, the plushy sculptures of Mike Kelley, and artist Cindy Sherman. The items are not aimed toward a specific gender identity, rather leaving it up to the shopper to decide what is right for them.
you gonna update OP or
my bad i was in heaven for a day🙈
gonna add to it now
went to the marc jacobs store in midtown, the first collection will be taken down in store (not sure about online) and they are preparing to release the second collection sometime next month in march. they reportedly might also do it in multiple releases as opposed to all at once. i copped the green double head tee just in case they take it down from the site and it's gone forever.
new collection announcement
instagram.com/p/CLZkpvzg5W_/?igshid=1wx2vu9cvzr7x
new collection announcement
https://www.instagram.com/p/CLZkpvzg5W_/?igshid=1wx2vu9cvzr7x
Hard, looking forward to it
the way it’s explained in op makes it sound so fire but so far nothing really catching my attention
no one over 20 could pull this off but do u
Everyone I seen who’s gotten a fit off with it is over 20 lmao
whole paragraph in op is basically "simping over 2002 - btw I know Bella Hadid! "
Ava nirui is a talentless hack
whole paragraph in op is basically "simping over 2002 - btw I know Bella Hadid! "
Ava nirui is a talentless hack
you’re smoking the finest strain of d***