And it’s not even close

hidden features aka forceing you to listen to teezo touchdown

Should'nt last anything longer than release day. Update them credits

Agreed. Travis the first one I know to do it with Birds. Funny we come full circle cause I was so hype to hear Kendrick on that album now I was excited to hear Kendrick on Future's

Don't like it

I'd rather know who's gonna be on the album before the album drops, helps build anticipation & hype

I just wait until the week after when it's updated and that's if I remember it. It is a good trend because it helps you filter out which albums rely on shock factor gimmicks and which ones let the music speak. Unless there's someone huge like Drake or Kanye I'm not dropping my jaw like "OMG IS THAT KEN CARSON??? 😱😱😱🔥📣🚨"

that surprise kendrick feature was the highlight of my year so far so op is right

You already know an artist thinks way too highly of themself when they hide the features on their album. It’s some pseudo artsy bullshit that needs to stop

💀

ye invented with yeezus

it’s a trend?

gimmick

UNFORGIVABLE

he a bot on here

who has done hidden features outside of travis/kanye who have done that for years at this point to make this a trend?

No its not

hidden features were fire back when astroworld did it now that s*** been played out

Nah I hate this s***