He was so close with tidal
He pulled all the major artists together and was going to give artists ownership in the company.
If he signed all of them, and they exclusively dropped on tidal, that would have been the wildest move in music history.
But Apple Music popped up right at that time. I wouldn’t be surprised if they caught wind as moved their launch timelines up. They scooped Taylor and drake up and the rest is history.
Also my auto correct keeps trying to make hov to HIV