Ice Spice manager James Rosemond Jr. (son of Jimmy Henchmen) explains how Ice Spice avoided a 360 deal.

You touched on a few things that I wanted to touch on, including that deal. I think many people have been highly impressed by y'all's collective avoidance of the 360 deal and the fact that Ice managed to retain her publishing rights and masters. Tell me about the fight to have those things play out the way that they did, if it was a fight at all.

Yeah, you said it. It wasn't a fight because just my experience, it was we need to roll out a record independently, strategically to have leverage. Once you have leverage, you could pretty much ask for what you want. Now, some labels will give it. Some not. Some will try to meet in the middle, but that's why we was able to make our rounds and be able to pick during the bidding war to get the best deal. We had leverage at the time. “Munch” was going crazy, the video was going crazy. So yeah, we strategically positioned the song for us to be in a position for her to be empowered to have masters and the publishing and be in a deal that's not taking everything from her in a 360 perspective. No merch, no brand deals, any of that.

Were there a lot of nos before you got that yes on the deal you wanted?

I don't think there was a lot of nos. I think prior to putting out “Munch,” I had her meet a few executives. And my thing is always educating the artists so they can see the difference. So in my head, it's like, "Yeah, we can go take these meetings prior to rolling out a record and having a record blowing up and allowing her to see the difference in the conversation." So we did get nos. It wasn't even nos. It was "We'll talk to the team and get back to you," kind of conversations.

So once we did two or three of those, she seen that, and then that's prior to us rolling out “Munch.” Then we go and roll out “Munch,” and it wasn't us going to them––they coming to us at that point. And now the conversation is totally different, even from the same people who said, "Let me get back to you and we'll talk to the team," that conversation is, "How can we sign in 24 hours? Where do you like to eat?" So it's having her be educated to see the difference. It’s day and night when you put out a strong record and work it compared to trying to go to them and asking for a situation.

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W Manager for letting Spice see the difference in convo with execs between having leverage and not.

ice spice smarter than your favourite rapper

My queen

GREAT manager

Genius

The risk is her having to shelve out money to get out a hit without a label push. But once she got to that position it's all uphill.

She made it.

She gonna fall off within a year anyways

Has Nicki backing her now tho

I hope so

Munchkins, attack!

If lil baby can fall off with drake and ye co signs then ice spice can fall off with a Nicki co-sign

ice spices father was an underground rapper he probably helped put her on game

happy that a young poppin artist has their business in order you hate to see the story of TLC selling 5 million albums and getting a rav4 in return

Thats a great manager to have

I wouldn’t want to be signed under Nicki knowing how she reacts just cause you like a Cardi b IG post

Trusting your manager can go as poorly as a 360 tbh

look up managers dad

real mob ties. doing business with him not a joke

Queen s***.

surprised capitol even agreed to that but good on her

she probably emoted in front of the execs

Queen

Isnt signed under her or so?

Ice Spice's NEPO BABY manager explains how she kept her masters