DJ Khaled - Father of Asahd (May 17, 2019) - 136,000 - ~54 minutes long
DJ Khaled - Khaled Khaled (April 30, 2021) - 93,000 - ~54 minutes long

J. Cole - KOD (April 20, 2018) - 397,000 - ~42 minutes long
J. Cole - The Off Season (May 14, 2021) - 288,000 - ~39 minutes long

I'm sure there are other examples but it seems like a shift is happening here. Thoughts?

Corona virus

I don't see how that would affect music consumption outside maybe tour bundles. But those don't count anymore anyway I think.

But to be honest, that Cole one makes sense cuz it’s 12 songs so kod would’ve done the same without bundles. Those Khaled numbers tho

I feel like Father of Asahd was less notable than the new one. I guess he was just coasting off hype from Grateful. The new one has the more impressive feature list for sure.

It impacts music consumption in a variety of ways.

Music is entertainment that is enjoyed outside. On your way to work, at the gym, etc.

With covid, these things have been until recently pretty much closed, which pits music in direct competition with other forms of entertainment.

cole's pure sales fell 75% sheesh

cole actually improved in streaming units

bundles only really effect first week sales. overall sales in streaming era been about the same

Wtf

We go see when Travis drop

travis with no bundles and no drake 🥴

billboard.com/articles/columns/chart-beat/8470785/travis-scott-entire-astroworld-album-on-streaming-songs
Remove the bundles from Astro and that’s like 290k so you see why that bet was pretty safe

KOD 175k
Fall Off 40k according to HDD

290k first week is more than Cole I just realized

Did KOD have bundles?

No one knew drake was on Astro too first day KTT2 lost again

streams as a while has fell since the pandemic and it’s harder to get people hyped for music

He didnt release any physicals for this tbf. I think the vinyls/cd’s will be release next week but could be wrong

thefalloffera.com

this not his site?

I dont think it counts to his first week sales though. I remember seeing someone say that cos of new rules or some s***

yes

Travis Scott has found a way to make first week #1 debut songs without Drake or anyone's help he will find a way to cross or touch 400K first week imo

travis new numbers gonna look funny in the light