Reply
  • May 27, 2020
    ·
    edited

    How often do label lack of trust and politics affect artist career trajectory?

    For example, FNL was supposed to be J. Coles debut but the label didn’t think it would sell. So he had to release that as a mixtape and then make me songs for his debut. But they wouldn’t release it till he had that radio single. Maybe J. Cole would be looked on higher if FNL was a debut album instead of a mixtape?

    Or Kanye who had to prove himself as a rapper as most industry niggas doubted him and left him as a producer. Imagine knowing you have the talent but being doubted by the same people you’re helping? Luckily, Kanye escaped that,

    But how much arists couldn’t ? Do you think it affects new coming artists still? As much as in the past?

    The topic is much more broad but these were the first two examples to pop in my head

  • May 27, 2020

    feel like its a whole different environment now that artists can throw out singles until something sticks

  • FREE CASH đź’ś
    May 27, 2020
    HENNYGODHNDRXX

    How often do label lack of trust and politics affect artist career trajectory?

    For example, FNL was supposed to be J. Coles debut but the label didn’t think it would sell. So he had to release that as a mixtape and then make me songs for his debut. But they wouldn’t release it till he had that radio single. Maybe J. Cole would be looked on higher if FNL was a debut album instead of a mixtape?

    Or Kanye who had to prove himself as a rapper as most industry niggas doubted him and left him as a producer. Imagine knowing you have the talent but being doubted by the same people you’re helping? Luckily, Kanye escaped that,

    But how much arists couldn’t ? Do you think it affects new coming artists still? As much as in the past?

    The topic is much more broad but these were the first two examples to pop in my head

    If you're signed sure example being Tinashe who was having issues with her label.

    But if you come in as a big indie artist which they seem to prefer now then it's prolly not an issue

  • soccerfanj âš˝
    May 28, 2020

    ask Jeremiah

  • May 28, 2020
    HENNYGODHNDRXX

    How often do label lack of trust and politics affect artist career trajectory?

    For example, FNL was supposed to be J. Coles debut but the label didn’t think it would sell. So he had to release that as a mixtape and then make me songs for his debut. But they wouldn’t release it till he had that radio single. Maybe J. Cole would be looked on higher if FNL was a debut album instead of a mixtape?

    Or Kanye who had to prove himself as a rapper as most industry niggas doubted him and left him as a producer. Imagine knowing you have the talent but being doubted by the same people you’re helping? Luckily, Kanye escaped that,

    But how much arists couldn’t ? Do you think it affects new coming artists still? As much as in the past?

    The topic is much more broad but these were the first two examples to pop in my head

    The music industry is so behind when it comes to marketing.

    It definetely still affects artists around every genre because so many labels want to make popstars out of everyone who has charisma or a handsome face.

    They don't understand that you can thrive on a major scale with niche fanbases, just look at Tame Impala or pre-BBTM Weeknd. Both filling out arenas without doing well in top 40 radio.

    The music industry is still stuck in an outdated model of marketing to the widest net possible when in reality to build a fanbase you need to target a very specific group of people - just look at how every major tech company started out by promoting their services to very specific types of people and then gradually expanded.

    The music industry also didn't understand the power of the super fan until recently (with bundles). The fact of the matter is 50% of revenue comes from 10% of the fans but the industry didn't give anything them to geek over other than an album physical for the longest time.

    This is all because labels don't know who is listening to the music, Streaming services will give them what city an artist is most popular in but they won't tell you the individual people! If an artist tweets out "im doing a show on monday in toronto" its way less likely to reach someone than texting them that same thing.

    And all this hurts the artists who are not trying to be popstars because the music industry is still stuck in a model that only profits when an artist is topping international singles charts.