complex.com/style/history-of-ovo-clothing-ovo-timeline

we rly witnessed the rise of the OVO jawnz empire brehs

Fav era?

2015 they had some heat rocks
Fell off for a bit
Now its been good and the collabs have kept things interesting

Come on fam. You know it’s been lackluster to her than murakami and a few other collabs. Haven’t felt the need to cop anything in a while. Hoping for Nike ovo drop and the Jordan’s he wore in the WTSW/Chicago freestyle video to save us.

easily the started from the bottom era, they had some really good designs but they just didn't last long. I still have my started from the bottom t shirt but from washing it and all that the text is really ugly looking I had to buy a fake version just to keep wearing the shirt.

You think it was the right move not going with MACYs off the rip in 2011?

Oh of course that was the right move. I agree 1000000% with that. But the creative director needs to pick it up over there. Why did the OVO skully never drop?

Nah theres been some nise stuff its just branded too much. Cant wear everything ovo it gets excessive. 2019 has been a good yr. not the best but not bad imo

We know who the creative director is rn? I think it was Nicky back in the day

I feel like they don't get enough designers working on things and so much of the clothing is, imo, too plain to wear. I prefer front and back designs unless the front design is just so good.

Though I will say that the visual style for everything up to this point has been fairly consistent with them even running mini-collections like the family ties collection etc.

Hot take, since the know yourself sweats they haven't released any good pants/bottoms

Yup I see so many artist and young designers begging in the comments for an internship and I click on the profiles and they designs sometimes be better than anything ovo releases.

ovo seems content on being Gap/Old Navy light.