bigbelts

2y

Was gonna give you a like but then you went right back to d***eating

bossyyyyy

2y

Drake looking at these boys like a $JEPI would be even more disrespectful icl

bossyyyyy

2y

Y’all wanna be drake I wanna be Todd Bohely

Deezed

2y

we dont know exactly how it works cus its a theory by @op that sparked from the joe budden podcast where joe budden goes over all this

obviously drake aint directly telling them what they can and cant do on a daily basis, the theory is just saying that in a corporate structure, drake is a C-Suite exectuive earning a % on the workers below him production, and basically those workers below him are mad that he is sitting there in his C-Suite with the nice view barley working as hard making that big money off them

Gosh

2y

It’s not just Drake it’s done a lot with content creators, actors, and other huge celebrities, nobody is saying Drake is the only one manipulating consumers

Deezed

2y

i saw you saying in this scenario he a middle manager

the specifics of it all is pointless cus its a theory from joe budden and op's hard work, this whole debate started cus some users had no idea how corporations worked and how top managers/execs get to earn % off their workers below them is all

orangetcovid

2y

i get your point. Rick Ross the owner of a label himself is mad someone he worked with earlier on now owns (according to you) his new label

so he is just jealous?

magnolias

2y

Absolutely nobody had no idea about that, you just started inserting irrelevant information that had nothing to do with this scenario

Deezed

2y

sure thing bucko, my first reply to you was becuase you had no idea it was common practice for corporations to not list their true owners/angel investors

magnolias

2y

You just made that up

Again, presenting irrelevant information that has NOTHING to do with this thread

magnolias

2y

No, it’s public and well known info that Rick Ross is the boss at MMG.

When Rick Ross signed with gamma, he probably had zero idea that Drake was involved on the ownership front

Deezed

2y

nah its confirmed you're re.tarded. and i put the period in the middle so it doesnt get censored cus i want u to know that u are in fact re.tarded.

magnolias

2y

But he’s not though. He’s presenting to them as if he’s one of them, that’s the issue

Cole2

2y

· edited

This will be a deep dive and requires a little bit of connecting dots,

I wouldn’t troll here and this simply what I found. What started as researching gamma, opened a bunch of doors and connections.

Long thread. This will get spooky

TLDR gamma is propped up by a massive media, promo machine and UAE that covers all types of content. Drake has a likely quiet deal or cut of gamma thru his relationship with Larry Jackson and has a weird track record with Eldridge Industries, Gamma’s parent company which itself has ties to UMG

I was already researching this stuff before the JBP and I was surprised and happy to hear Joe call it out. He can tell some f*** s*** going on but I don’t think he sees the larger puzzle like here yet.

Larry Jackson was key in signing deals for AM exclusives, most importantly Drake and OVO Sound Radio. It was a good deal for both sides; Drake and Larry got close

Drake provided Apple exclusive content, Apple promoted Drake music

Larry Jackson maintained the position at Apple until 2023 when he founded “gamma.” with the previous Interscope (UMG) CFO Ike Youssef.

Yousseff would describe how gamma existed as an idea from their Interscope days. Gamma goes on to raise a billion dollars with partners including Clive Davis, Apple and majority investor Todd Boehly.

Gamma also acquired a distribution platform, Vydia. Which means owning The Shade Room, and distribution rights for artists like Usher and Rick Ross among others.

However it does not end at just gamma. because of course gamma has a parent company. Despite advertising themselves as a major label alternative, gamma has more connections and power any label

Todd Boehly is a very wealthy powerful business owner that has dozens of companies in every sector under his holding company Eldridge Industries. Including gamma

Eldridge Industries owns all of the following in music, media, entertainment and sports:
https://www.eldridge.com/businesses/

gamma.
Billboard / Billboard music awards
Rolling Stone
Deadline
Variety
A24
SXSW
The Shade Room(podcast deal w/ owner)
Deadline
Daily Hits Double
Luminate
D*** Clark Productions
The Hollywood Reporter
VIBE
Life is Beautiful
Golden Globes
Latin Music Awards
American Music Awards
Streamy Awards
ViralNation
Los Angeles Dodgers
Chelsea FC

With behind the scenes ownership on all these brands, they can plant and cross promote their artists and products to create an illusion of popularity, critical acclaim, and importance

Now remember Larry and Drake were close in the Apple days. On Family Feud, Drake raps “somebody get Larry Jackson on the phone, I need some ownership if we pressin go”

There’s also a bar on the leaked version of Splash Bros that Drake sent the C&D for. “Lucian and me are like Kobe & Shaquille - that’s the reason going independent never had an appeal” SMHHHH

Larry also knew Drake sent the C&D and thought it was “funny”

I agree with JBP that Drake has equity or in gamma or gets publishing off their artists, possibly via his mega deal with UMG. UMG also has their own ties to the Eldridge Industries empire.

The former CEO of UMG South Africa, Sipho Dlamini just joined gamma as one of their global ambassadors

Drake has been heavily promoting Sexyy on tour, videos, IG, music, etc. and also been promoting 4batz. However that 4batz one EP OVO deal is smoke and mirrors marketing - he’s gamma since day 1. and perhaps hints a deeper relationship between Drake, UMG and gamma. And before you say cap Larry slipped on latest Joe Budden podcast and said thanks supporting sexy and 4batz ahhh ok ok I see u larry lol

Sexyy Red and 4batz are the first full artists of gamma and the signs are clear of the manipulation (remember the brands owned by Eldridge Industries) in how they position gamma and their talent. Rolling Stone gave sexy #1 song of the year lol

Lucian/UMG are partnered with Eldridge and Boehly. the ties and signs are too obvious. Look at these articles gassing up UMGs dealings and protecting Lucian from the feds.

It goes deeper

Remember when Drake signed that big UMG deal? Look who made sure we all knew! Variety and VIBE = #EldridgeOwnsIt

You ever wonder why Drake said f*** the Grammys but still showed up every year to Billboard Music Awards? Look at the banner in the back, D*** Clark Prod and Billboard Music Awards? #EldridgeOwnsIt

You wonder how Drake got the A24 exec producer deal for Euphoria? A24? #EldridgeOwnsIt

Remember when Drake “rented” Dodger stadium? Todd Boehly owns the team and everyone had to know. Dodgers Stadium and Billboard? #EldridgeOwnsIt

Oh and who owns Luminate? (fka Nielsen, that reports music sales) OHHH and they merged the Rollin Stone charts and announced it at SXSW. So they own the charts and how the data is counted! #EldridgeOwnsAllOfIt

https://luminatedata.com/about/

Who owns the Streamy Awards and why did Drake start hanging around content creators at the same time Boehly invested in Viral Nation? A social media management and brand partnership company based in Toronto? #EldridgeOwnsIt

UMG, gamma, Eldridge its all one massive propaganda machine. Drake equipped with their enterprise of social media, labels, media and “award shows” this is all cooked. Not just Drake but this system can be used for any of their artist.

Gamma is already worth $400 million with this system in place and just got a $100 million investment from a shell company tied with the UAE in Feb. Look what drizzy got from the UAE a few weeks later…..

I might be missing a piece or two but this goes deep. I’ll keep going too.

Deezed

2y

oh word? im making it up? dam dog

magnolias

2y

Yeah because a manager and co-worker are the same thing

magnolias

2y

You made up the fact that I didn’t know something about angel investors.

For the third time, what you posted has nothing to do with anything.

Nobody cares that most owners are not public info, that’s not what was being discussed

bossyyyyy

2y

If this were roots, most rappers would be Toby and drake is James hence the “drop and give me 50”

@Ignance_ a***ysis?