Cole2

1mo

Already getting expected responses but Ty

It is a lot but it runs deep. Weird stuff when you see it laid out

Affect

1mo

He could have already been aware.Drake isn't a stranger to having songs leak , it wouldn't be surprising to have this info leak somehow.

ELLOGUVNA

1mo

There’s gotta be a connection between Drake and Druski too. 1. Druski is not that funny 2. Huge social media following 3. Connection with Cash Money

Valentine

1mo

If he was aware, why would he sign? Especially when this static has been going since at least last year when the C&D came and he signed end of last year

Deezed

1mo

basically if this theory true, these rappers cant stand drake being they boss but ok with

being their boss

ThichQuangduc

1mo

He a house nigga by definition

Cole2

1mo

· edited

This will be a deep dive and requires a little bit of connecting dots,

I wouldn’t troll here and this simply what I found. What started as researching gamma, opened a bunch of doors and connections.

Long thread. This will get spooky

TLDR gamma is propped up by a massive media, promo machine and UAE that covers all types of content. Drake has a likely quiet deal or cut of gamma thru his relationship with Larry Jackson and has a weird track record with Eldridge Industries, Gamma’s parent company which itself has ties to UMG

I was already researching this stuff before the JBP and I was surprised and happy to hear Joe call it out. He can tell some f*** s*** going on but I don’t think he sees the larger puzzle like here yet.

Larry Jackson was key in signing deals for AM exclusives, most importantly Drake and OVO Sound Radio. It was a good deal for both sides; Drake and Larry got close

Drake provided Apple exclusive content, Apple promoted Drake music

Larry Jackson maintained the position at Apple until 2023 when he founded “gamma.” with the previous Interscope (UMG) CFO Ike Youssef.

Yousseff would describe how gamma existed as an idea from their Interscope days. Gamma goes on to raise a billion dollars with partners including Clive Davis, Apple and majority investor Todd Boehly.

Gamma also acquired a distribution platform, Vydia. Which means owning The Shade Room, and distribution rights for artists like Usher and Rick Ross among others.

However it does not end at just gamma. because of course gamma has a parent company. Despite advertising themselves as a major label alternative, gamma has more connections and power any label

Todd Boehly is a very wealthy powerful business owner that has dozens of companies in every sector under his holding company Eldridge Industries. Including gamma

Eldridge Industries owns all of the following in music, media, entertainment and sports:
https://www.eldridge.com/businesses/

gamma.
Billboard / Billboard music awards
Rolling Stone
Deadline
Variety
A24
SXSW
The Shade Room(podcast deal w/ owner)
Deadline
Daily Hits Double
Luminate
D*** Clark Productions
The Hollywood Reporter
VIBE
Life is Beautiful
Golden Globes
Latin Music Awards
American Music Awards
Streamy Awards
ViralNation
Los Angeles Dodgers
Chelsea FC

With behind the scenes ownership on all these brands, they can plant and cross promote their artists and products to create an illusion of popularity, critical acclaim, and importance

Now remember Larry and Drake were close in the Apple days. On Family Feud, Drake raps “somebody get Larry Jackson on the phone, I need some ownership if we pressin go”

There’s also a bar on the leaked version of Splash Bros that Drake sent the C&D for. “Lucian and me are like Kobe & Shaquille - that’s the reason going independent never had an appeal” SMHHHH

Larry also knew Drake sent the C&D and thought it was “funny”

I agree with JBP that Drake has equity or in gamma or gets publishing off their artists, possibly via his mega deal with UMG. UMG also has their own ties to the Eldridge Industries empire.

The former CEO of UMG South Africa, Sipho Dlamini just joined gamma as one of their global ambassadors

Drake has been heavily promoting Sexyy on tour, videos, IG, music, etc. and also been promoting 4batz. However that 4batz one EP OVO deal is smoke and mirrors marketing - he’s gamma since day 1. and perhaps hints a deeper relationship between Drake, UMG and gamma. And before you say cap Larry slipped on latest Joe Budden podcast and said thanks supporting sexy and 4batz ahhh ok ok I see u larry lol

Sexyy Red and 4batz are the first full artists of gamma and the signs are clear of the manipulation (remember the brands owned by Eldridge Industries) in how they position gamma and their talent. Rolling Stone gave sexy #1 song of the year lol

Lucian/UMG are partnered with Eldridge and Boehly. the ties and signs are too obvious. Look at these articles gassing up UMGs dealings and protecting Lucian from the feds.

It goes deeper

Remember when Drake signed that big UMG deal? Look who made sure we all knew! Variety and VIBE = #EldridgeOwnsIt

You ever wonder why Drake said f*** the Grammys but still showed up every year to Billboard Music Awards? Look at the banner in the back, D*** Clark Prod and Billboard Music Awards? #EldridgeOwnsIt

You wonder how Drake got the A24 exec producer deal for Euphoria? A24? #EldridgeOwnsIt

Remember when Drake “rented” Dodger stadium? Todd Boehly owns the team and everyone had to know. Dodgers Stadium and Billboard? #EldridgeOwnsIt

Oh and who owns Luminate? (fka Nielsen, that reports music sales) OHHH and they merged the Rollin Stone charts and announced it at SXSW. So they own the charts and how the data is counted! #EldridgeOwnsAllOfIt

https://luminatedata.com/about/

Who owns the Streamy Awards and why did Drake start hanging around content creators at the same time Boehly invested in Viral Nation? A social media management and brand partnership company based in Toronto? #EldridgeOwnsIt

UMG, gamma, Eldridge its all one massive propaganda machine. Drake equipped with their enterprise of social media, labels, media and “award shows” this is all cooked. Not just Drake but this system can be used for any of their artist.

Gamma is already worth $400 million with this system in place and just got a $100 million investment from a shell company tied with the UAE in Feb. Look what drizzy got from the UAE a few weeks later…..

I might be missing a piece or two but this goes deep. I’ll keep going too.

Cole2

1mo

i see you

Thanks to @AudioConsulting for putting me on to the show too

Smacked Voodoo

1mo

Like what better promo for the capabilities of AI in music than getting two of the biggest artists of the past decade into a "beef" and people discussing if their diss tracks that came out are real or just AI?

It's funny because I recently heard a rumor/theory that 4batz is actually just an AI making music, similar to what that FN Meka s*** was, and the nigga in the videos is only there to pose as the artist.

These UMG and Gamma niggas ain't slick.

quadra

1mo

From "Baby divides the pie" to evil industry puppet master is amazing I must say

OvOBANGER

1mo

Sorry for all the people that got banned because these dumbass mods thought you were the actual iGOAT
There is one of me. And you’ll know when it’s me I’ve made it VERY clear.
Drake has yall mods, fans, everybody working overtime to feel better about the fact Kendrick is simply a better lyricist. Think about that.
This dude has gone out of his way to create a narrative and has been working OT on IG to try and downplay Kendrick
Who gives a F*** if he owns 1% of Kendrick’s deal.
Jay Z owns NAS masters and NAS was signed to him after Ether.
NOBODY SAYS YOU GOT “TAKEOVERED”
We say you got “ETHERED” because Nas won LYRICALLY.
Kendrick is about to wipe this f***in pedophile clown.
Sorry for all those who were banned on my behalf. You weren’t me. You could never be me. This website has just banned every Kendrick follower and called them me because Drake had paid this site to do so.
HYPEGOD, NUKE, iGOAT, and OvObanger were my only alts you insignificant, insecure, unintelligent f***s.
Keep painting a narrative.
Wait till Kendrick destroys this clown and then there’s nothing left to paint.
It’s about hard, not your fake ass record deals you got from sucking the life out of everyone else and stealing every wave that’s hot.
@Real is a b****
@WINTER you have talked about me every day since I’ve been gone you think about me in your dreams and when you wake up I’m on your mind. I’m your father you f***ing BUM
@sab they should demote your dumbass for falsely banning so many people.
@​s go suck drakes d*** you paid off f***in BUM

Cole2

1mo

Ice Spice is signed to Lucian Grange’s son

yungboiezi

1mo

Link?

AudioConsulting

1mo

they are going to read your article for 2 hours @Cole2

superstar

1mo

delete this thread