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I decided to change this into an AMA since I think it'd be more appropriate

What are your thoughts on growth on tik tok, audiomack, and other platforms?

Also, how do you rate Kohrey Da Savior, Brandman Sean, and Indiepreneur as learning tools?

Can you say any of the artist names? If not, could you describe the variety of caliber? Like, household names or internet famous or all up and coming?

So I think these people all provide really solid introductory information. I'm most familiar with Kohrey's work.

I think the important thing to note is that the high-level concepts for most marketing approaches is pretty straight forward. For example, I just watched a video from Kohrey where he talks about finding your audience and provides an overview of what that means.

However, the actual execution of that is a lot more nuanced and complicated. Understanding the high level is pretty easy. The hard parts are: creating multiple hypotheses for your targeted audience, testing all of these hypotheses, narrowing things down more and more over time through A/B tests, developing compelling ad sets, creating the graphic design or video edits to ensure that the ads are making the right impression, understanding the best type of ad (what platform to use, which placement options within that platform, etc etc.) are optimal for your targeted audience. And 100 other details as such.

There's a reason that there are people who get paid huge sums of money to execute marketing campaigns because there's a tremendous amount of detail that goes into running one successfully.

I think the various digital specialists on Youtube give great information for getting yourself familiar with the space and they're often great especially if you are working with a music agency and want to be able to have a more in-depth conversation to make sure that they're legit.

However, I don't think that with just the information from those channels one can expect to know enough about designing campaigns that they could go out and execute a really high quality marketing campaign (and also just to reiterate, executing and managing these campaigns is a huge time commitment).

Does that help?

For our main service, the vast majority of the artists we've worked with have been smaller. The reason we wanted to start the service in the first place was that there was a huge discrepancy in terms of services offered for larger artists and services offered for smaller artists.

Larger artists could often afford to run campaigns that cost several thousand dollars, however most small artists could not. And there really weren't any good services that I felt good recommending smaller artists to use.

So we have one fixed price point of 29.99 that's affordable and due to back-end technology that we use, we can automate a lot of historically manual tasks so we can still provide personalization and results. Due to our low price point, most notable artists have better alternatives.

However, two smaller artists that I'm a huge fan of that we're currently wrapping campaigns up for are Re Lxuise (instagram.com/relxuise) and Brik Liam (instagram.com/brikliam). I"m a big fan of both of their music and they both have significant followings.

Outside of the main Maven Boost services, I'm currently working with a handful of long-term clients w/ significant followings and a couple of non-music clients, one of which that just surpassed 1.3 millions followers on IG.

Let me know or DM me if you have more questions about this

Fundz n Hand out Cash... Fuc me

Let me get a job tho

I don’t think I can DM on here yet tbh, but I am interested. DM me on Instagram if you can

Https://www.Instagram.com/thequadroholics/

This is dope!
Could you suggest any books, or other recourses, to learn music marketing? I feel like I know the overal concepts but not really specific methods for executing, as you said above^

What are all the necessary skills you need to get started in this industry.

Would someone that have no connections in the music industry get a job in a similar place?

What if u just want to make fire music for ppl to hear and not make it a job/make money

God damn that sounds so ugly.
There was a time when people done art for arts sake and cuz they wanted to express themselves.

Not meant as diss against you showtime, you sound like you really know your stuff and do great work, just a general opinion on the situation.

How widspresd is shadiness in d industry
?
Like it true some artist have to suck d*** or get f***ed to get signed/ put on like @IAmMrShady says it is?

Not even just like sexually but other unefical stuf

Baka not nice got a drake ft because he trafficked humans for him?

I just DM'd you on IG!

Yeah so I'm actually working on a more in-depth free guide on resources I've come across that I've found to be helpful. I hope to have it finished in next week or two.

If you DM me your email / social media / etc. I can send you over an early copy and you can let me know what you think.

Does that work?

I think that's a great point. There's honestly so much to be said for artists creating work for the sake of creating work. Sometimes that music is just for themselves. Sometimes it's for their friends / family. And other times, they want to spread it to others, even though they don't have any expectation of ultimately generating revenue from that music. And I think that some of the best creative work across a lot of different fields (visual art, music, videos, etc.) came from people with that mentality.

There's actually a really great video series I'd recommend called the long game (youtube.com/watch?v=IV6tZEj4yY0) that talks through Van Goh's journey with art and how he truly loved art for the sake of art and that was his reward.

And with the artists I work with, some of them genuinely don't care about making money or streaming dollars from their music. They just want more people to hear it. To them, that is their reward. And so we'll often design campaigns that aren't very expensive, easy to manage but ultimately spread their music to new fans.

So that's my take on it. Any thoughts?

Getting started in the music marketing space? Or do you just mean any job in the music industry?

both marketing and any job in the music industry, if you have knowledge in that space too.

Who is Mach Hommy?

The industry is definitely very shady and there's a lot of weird power dynamics / sexual harassment for sure. A recent example is one of my friends was working as a vocalist for a multi-day project overseen by a pretty established exec. After day 1, she received multiple texts from the exec talking about how good she looked, how he wants her to stand closer to him on the next day, asking her to dress in more seductive attire etc. And mind you, she was just recording vocals.

How do i build an audience to sell beats to?

What marketing tactics do you recommend?

Is simply buying ads enough?