Title.

Effects
Fabfilter Saturn
Valhalla VintageVerb
Ozone Maximizer

Generators
Arturia A***og Lab
Omnisphere
Serum

Honorable mentions would be EchoBoy and Massive.

Get in ITT let's help each other on broadening our sources

Effects (outside of FabFilter EQ/comp/etc.):
Halftime
Wavestune Realtime
Ozone Imager

Plugins:
Omnisphere
Lounge Lizard
ElectraX

One shot kits have been making plugins obsolete to me recently though