More than a decade into their fame, the Kardashian-Jenners tend to induce eye-rolls and sighs among jaded media consumers. But when it comes to their wealth, even critics of reality TV’s first family are intrigued; the Kardashian-Jenner machine—and the cash it generates—has been the subject of articles, podcasts, even books. But no one cares more about the topic than the family itself, which has spent years fighting Forbes for higher spots on our annual wealth and celebrity earnings lists.

So when the youngest of the clan, Kylie Jenner, sold 51% of her Kylie Cosmetics to beauty giant Coty in a deal valued at $1.2 billion this January, it was a watershed moment for the family. One of the greatest celebrity cashouts of all time, the transaction seemed to confirm what Kylie had been saying all along and what Forbes had declared in March 2019: that Kylie Jenner was, indeed, a billionaire—at least before the coronavirus . But in the deal’s fine print, a less flattering truth emerged. Filings released by publicly traded Coty over the past six months lay bare one of the family’s best-kept secrets: Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.

Of course white lies, omissions and outright fabrications are to be expected from the family that perfected—then monetized—the concept of “famous for being famous.” But, similar to Donald Trump’s decades-long obsession with his net worth, the unusual lengths to which the Jenners have been willing to go—including inviting Forbes into their mansions and CPA’s offices, and even creating tax returns that were likely forged—reveals just how desperate some of the ultra-rich are to look even richer.

forbes.com/sites/chasewithorn/2020/05/29/inside-kylie-jennerss-web-of-lies-and-why-shes-no-longer-a-billionaire/#74b46d5025f7

Her ass fake too, Smh brazy

Isn’t Forbes the ones that said she was a billionaire?

Ya seen her without make up when tmz caught her slipping?

Big yikes lmao, she’s fraud all around. Even her face is fraud

crine

March 2019: that Kylie Jenner was, indeed, a billionaire—at least before the coronavirus . But in the deal’s fine print, a less flattering truth emerged. Filings released by publicly traded Coty over the past six months lay bare one of the family’s best-kept secrets: Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.

op deleted my comment

Fenty out now

There’s protests going on op. No one cares about Kylie

Who cares she got more money then anyone on this site

This would drop during riots

She leaked her own net worth because she was scared to get looted

I'm getting "huh someone died? Who cares, talk about meeee 🙃" energy

so she not a billionaire now?

Who care's?

they’re saying she’s most likely sitting at around $900 million

what a fraud , she poor as f***

who the f*** cares?

confiscate all their wealth anyways

She worked hard for everything she has earned!

Ahh.

on another note, i wonder if more celebs will make brands and "market" they way her, riri and kanye do, which seems to lead to beaucoup profits

she wont f*** you bro

Dam I really thought she would cause of a comment I made on a forum

Was always skeptical about the profitability of that business