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  • Was in the shower thinking CDG Play was the Family Dollar version of FoG Essentials, which should be the Dollar General version of something but idk what that is

    I don’t know of a derivative/offshoot/sub-brand more popular now than Essentials, although something like AAPE may be bigger if we look at the entire history of this stuff

  • Oct 10, 2023
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    1 reply

    in terms of diffusion brands marc by marc jacobs is pretty big (so to jacob for marc by marc jacobs waxed denim and camo shorts)

  • Oct 10, 2023
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    1 reply
    Classique

    in terms of diffusion brands marc by marc jacobs is pretty big (so to jacob for marc by marc jacobs waxed denim and camo shorts)

    True. I guess something like USPA is huge too if I took the streetwear part off

    I think for streetwear, it’s a lil bit different, but these brands are certainly more common place in traditional low-cost fashion

  • Oct 10, 2023
    ThisAuburnNigga

    True. I guess something like USPA is huge too if I took the streetwear part off

    I think for streetwear, it’s a lil bit different, but these brands are certainly more common place in traditional low-cost fashion

    FoG Essentials is massive tho in terms streetwear prolly the biggest of the past five years

  • Oct 10, 2023
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    2 replies

    yes, people dont even know its a diffusion brand lol

  • Oct 10, 2023
    Cody

    yes, people dont even know its a diffusion brand lol

    I was looking for a term that encapsulates better, I like diffusion

  • Oct 10, 2023
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    1 reply

    Does BBC count?

  • Oct 10, 2023
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    1 reply
    POOM POOM DOOM

    Does BBC count?

    Bape > BBC > HM?

  • Oct 10, 2023
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    1 reply

    drkshdw

  • Oct 10, 2023
    Pedro

    Bape > BBC > HM?

    bape > BBC > Ice Cream
    Human Made diff timeline

  • Oct 10, 2023

    forgot where i read but i remember seeing how essentials is ssense number one selling brand

  • Oct 10, 2023

    crazy amount of fake fog essentials out there

  • Oct 10, 2023
    Cody

    yes, people dont even know its a diffusion brand lol

  • Oct 10, 2023
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    1 reply
    Heatwaves

    drkshdw

    i fw it but i feel like it’s notas big as cdg play or fog essentials

  • Oct 10, 2023

    Npc ahh clothing brand

  • Oct 10, 2023

    I didn’t even realize essentials was fog

    They been fell off

  • ghosting ®️
    Oct 10, 2023

    Polo by Ralph Lauren

  • Oct 10, 2023
    Classique

    i fw it but i feel like it’s notas big as cdg play or fog essentials

    i woke today and realized yeah your completely right