Was in the shower thinking CDG Play was the Family Dollar version of FoG Essentials, which should be the Dollar General version of something but idk what that is

I don’t know of a derivative/offshoot/sub-brand more popular now than Essentials, although something like AAPE may be bigger if we look at the entire history of this stuff

in terms of diffusion brands marc by marc jacobs is pretty big (so to jacob for marc by marc jacobs waxed denim and camo shorts)

True. I guess something like USPA is huge too if I took the streetwear part off

I think for streetwear, it’s a lil bit different, but these brands are certainly more common place in traditional low-cost fashion

FoG Essentials is massive tho in terms streetwear prolly the biggest of the past five years

yes, people dont even know its a diffusion brand lol

I was looking for a term that encapsulates better, I like diffusion

Does BBC count?

Bape > BBC > HM?

drkshdw

bape > BBC > Ice Cream
Human Made diff timeline

forgot where i read but i remember seeing how essentials is ssense number one selling brand

crazy amount of fake fog essentials out there

i fw it but i feel like it’s notas big as cdg play or fog essentials

Npc ahh clothing brand

I didn’t even realize essentials was fog

They been fell off

Polo by Ralph Lauren

i woke today and realized yeah your completely right