i mean honestly it was only ever tolerable when kanye did it for TLOP, but ever since then whenever an artist excessively delays/lies about their release date (cough narcissist, donda, for all the dogs cough) it’s just lame and corny to me now. like ffs why can’t niggas have a normal rollout now with a concrete release date, singles, videos etc?

leave the mysterious s*** for niggas like frank and d’angelo (and even those two niggas don’t lie about their release dates) and drop normally, don’t bullshit your fans and keep them waiting for s*** that’s most likely gonna disappoint (in the case of FATD and donda)

Unpopular opinion but TLOP rollout was trash too

ADHD rollouts. Works perfect for the new gen since our attention spans are getting f***ed left and right everyday

Always was tbh

Only Kanye & Carti are allowed to do this

The rollout itself was trash but all of the antics around it were goat

Hytunes in moments

16*29 tonight

James Fauntleroy album tonight

only when drake does it

music industry 🤝 gaming industry

delaying projects announced way before they were close to being ready

Tyler got the best rollouts tbh. Short and concise, never delayed anything.

Very popular opinion actually

An album being announced isn’t actually a rollout

It’s our fault for watching these dudes’ movements left and right

I wonder why this is seemingly only a thing in hip hop. Pop albums will be submitted weeks or even months in advance

Yup pretty much. I outgrew this stage of being a music nerd

Rockys been teasing an album like 3 years now btw

Drake hasn’t delayed anything, we’ve never got an official date

2 months of teasing is certainly not “excessive” either, compared to most artists

One can be made in-house, the other employees a plethora of people who gotta get paid

physical copies and promotional materials

ive been wondering this too but i guess since everyone in rap loves to be groupies once they saw ye get away with it it was over

Too old to care like that anymore when artists rollout an album over the course of 3 years but I think it still works

op said fatd gonna dissapoint like it's just a fact

That describes Utopia but it was still being finished hours before release

Album was getting mixed/mastered in-house by one guy? Sounds nothing like what I described. Pop albums will have like 10+ engineers just for recording one song